We introduce new and trending fitness fashion brands and new fitness wearables in this article category and its an area which is vibrant, exciting and free flowing. Never a dull moment, especially with fitness fashion brands introducing the very best of clothing textures and fabrics to make our gym sessions as comfortable as can be or even the most advantageous in terms of performance with textile technology.
According to Esther Labi, the bra whisperer and founder of online store ‘Storm in a D Cup’, women should always wear a good fitting fitness bra when exercising otherwise you can cause serious long term damage to your boobs. Esther says, fitness bras provide important structured support and reduce the bounce, the cause of stretch-marks, […]
Figure Flattering, Fashionable, Maternity, Post-Natal And Nursing Activewear. Most importantly the tights do not become transparent and they do not roll down! Sinem Ibrahim, Mum of two, founded Maze Activewear to support Mums and their bumps during pregnancy. The figure flattering, comfortable tights give baby bumps abdominal and thigh support, are breathable and seam free.
Australia’s New Fashionable & Affordable Maternity, Post-Natal And Nursing Activewear Read More »
Founded in 2002, Australian owned brand LINEBREAK is committed to producing world-class compression garments. We want to take amateur, professional athletes and fitness enthusiasts to the next level of recovery and performance and beyond. Not all compression garments are created equal. At LINEBREAK we are focused on educating and empowering industry professionals and participants globally
LINEBREAK – Technology For Muscle Sport Read More »
Article updated December 2024. A study conducted by The Hong Kong Polytechnic University (PolyU) and the Harvard Medical School has found that running in minimalist shoes can increase leg and foot muscle volume, indicating its potential application in rehabilitation program. How can minimalist shoes increase leg and foot muscle volume? Dr Roy Cheung, Assistant Professor
Study Reveals Minimalist Shoes Increase Leg And Foot Muscles Read More »
MYZONE takes wearable technology into a new zone: Launch of smart garments and new app MYZONE is enhancing its current offering to gyms and clubs with a new range of smart garments for consumers and a redesigned smartphone app. The MYZONE Men’s Compression Top launched last week during the Wearable Technology Show in London and features
MYZONE Smart Garments And New App Read More »
It’s the smartest bra in your drawer: MYZONE Sports Bra helps you get fitter It’s the smartest piece of sporty underwear you’ve ever seen – and it wants to help you get fitter. The new MYZONE Sports Bra features built-in electrodes that connect to a clip-on module, measuring the user’s heart rate and calories burned. The
This article was updated May, 2023. From the era of Mr Universe and body building in the 80s to the Jane Fonda-led aerobics revival and the ultra-thin 90s yogi: How gym culture has evolved through the decades… No pain, no gain has long been the mantra for fitness fans, but if you’re working hard when
The Evolution Of Gym Culture Read More »
For too long Australians have been forced to travel far and wide for the latest and greatest in footwear. Thankfully, new e-retailer The Next Pair are putting in the hard yards, sourcing premium footwear from around the world and offering them at affordable prices. The online store also features exclusive styles that are not available
Maximise Your Exercise Regime With The Next Pair Read More »
This article was updated September 2024 DHARMA BUMS is an Australian yoga and activewear fashion label with a difference. Based on Sydney’s Northern Beaches and established in 2013, DHARMA BUMS is an extremely ethical brand, devoted to delivering high quality and ethically produced clothing, with the belief that everyone has the right to an adventurous
Dharma Bums Yoga And Activewear Read More »
The rise of endurance and multisports has seen a growing thirst for advanced sport performance products. The inaugural Australian Triathlon, Endurance & Cycling (ATEC) Expo to be held in July 2015, boasts a line-up of brands poised to colour the health and fitness landscape. Following is a sneak peak of must-have performance boosting products set
Must-Have Products For Serious Athletes Read More »
Mick Spencer is the founder of OnTheGo Sports activewear. Mick was born with a medical condition affecting his eyesight, as well as two heart conditions which have nearly killed him. Despite his difficulties, Mick found his confidence through sports, and founded his own sportswear brand to ensure everybody has access to equal opportunities. “My goal
Is Your Activewear OnTheGo? Read More »
The Autumn issue of the What’s New in Fitness magazine contains lots of info about what’s hot right now in footwear and apparel. Here are a few more brands we love, which we just couldn’t quite squeeze into the magazine… enjoy! Aussie activewear brands we love NIMBLE – NIMBLE is a new Australian made and designed activewear
What’s New in Apparel & Footwear Read More »
