Fitness Fashion & Wearables

We introduce new and trending fitness fashion brands and new fitness wearables in this article category and its an area which is vibrant, exciting and free flowing. Never a dull moment, especially with fitness fashion brands introducing the very best of clothing textures and fabrics to make our gym sessions as comfortable as can be or even the most advantageous in terms of performance with textile technology.

Dharma Bums Expands Category To Include Yoga, Performance And Barre

Get your summer body on-point with Dharma Bums’ extended category offering across yoga, performance and barre Designed to take you from the studio to the street, Australia’s Dharma Bums has become a globally-trusted label for fashionable and functional yoga-wear in the three short years since it was founded by fashion designer and yoga teacher, Debbie Lawson, on […]

Dharma Bums Expands Category To Include Yoga, Performance And Barre Read More »

Under Armour & TRX - New Shoe Release

Under Armour & TRX – New Shoe Reveal

The official shoe for making your body your machine! Under Armour have teamed with leaders in functional training TRX, to help all athletes push past their goals. Weighing in at only 7.6 oz, the Under Armour AMP Technology unleashes the power of your foundation – your feet – by amplifying the biomechanics of movement. Product

Under Armour & TRX – New Shoe Reveal Read More »

SKYN® Condoms Experiments In Sports Performance Apparel

Taking SKYNFEEL™ condom material out of the bedroom and onto the athletics track With great sports events lining up one after another this year, there’s been an increasing interest in performance apparel. Today, SKYN® Condoms brings something totally new to the world of performance athletics. SKYN® Condoms has created SKYNFEEL™ APPAREL, a one-of-a-kind conceptual long jump suit

SKYN® Condoms Experiments In Sports Performance Apparel Read More »

Research Confirms Women Want Fashion And Function In Active Wear

Australian women make a sharp distinction between function and style when purchasing active wear, according to first-of-its-kind consumer research conducted by Victoria University for the Australian Sporting Goods Association (ASGA). The research found women will pay more for functional active wear that provides comfort, is breathable and hides sweat, while avoiding stylish active wear that

Research Confirms Women Want Fashion And Function In Active Wear Read More »

Perk Up Your Workout With RUMI X’s Activewear Made From Coffee Grinds

Sustainable activewear label RUMI X has extended its stylish, eco-friendly line with a range of sports bras, tanks and long-sleeved tops made from used coffee grinds. Maintaining their commitment to an environmentally friendly ethos, the fabric in RUMI X’s new tops range has been created using eco-friendly S.CafeTM technology. Coffee grinds are embedded into a

Perk Up Your Workout With RUMI X’s Activewear Made From Coffee Grinds Read More »

Canterbury AW16 Range

Canterbury has an extensive new range of durable women’s fitness and lifestyle gear. Big on the innovation of fabric technology, the brand has Vapodri, which evaporates sweat, wicks away moisture from your skin and regulates your body temperature so you can train harder. The range is designed to keep your body warm and comfortable throughout the colder months

Canterbury AW16 Range Read More »

RunGroup Is Uber And Airbnb For Your Running Shoes

Review sourced from Frederique Bros, Women Love Tech This is new and I love the concept. It’s not just a running app but it’s more like Uber and Airbnb for your running shoes. This app will revolutionise the way runners of all abilities find and join running groups. RunGroup The app is called “RunGroup” and it’s

RunGroup Is Uber And Airbnb For Your Running Shoes Read More »

MYZONE Smart Garments And New App

MYZONE takes wearable technology into a new zone: Launch of smart garments and new app MYZONE is enhancing its current offering to gyms and clubs with a new range of smart garments for consumers and a redesigned smartphone app. The MYZONE Men’s Compression Top launched last week during the Wearable Technology Show in London and features

MYZONE Smart Garments And New App Read More »

evolution of vr fitness

The Evolution Of Gym Culture

This article was updated May, 2023. From the era of Mr Universe and body building in the 80s to the Jane Fonda-led aerobics revival and the ultra-thin 90s yogi: How gym culture has evolved through the decades… No pain, no gain has long been the mantra for fitness fans, but if you’re working hard when

The Evolution Of Gym Culture Read More »

Tough Mudder Endurance Event Partners With Merrell

Tough Mudder announces Merrell as presenting partner for global event series. Today, premier obstacle event company Tough Mudder Inc. and outdoor pioneer Merrell®, a division of Wolverine Worldwide, announce a multi-year partnership, introducing Merrell as the presenting partner for global Tough Mudder events beginning in 2016. In the spirit of Merrell’s commitment to bringing outdoor experiences

Tough Mudder Endurance Event Partners With Merrell Read More »

Scroll to Top