Fitness Business Management

No matter what you may hear these days, the fact remains – email marketing is far from dead. Digital marketers do indeed take into account search engine and social media advertising. However, email marketing is still a great low-cost, direct way to create a relationship with your existing members and keep them in the loop […]

When I was 21 I headed to the United States and worked as a fitness professional in a gym in Raleigh, North Carolina. And due to that country’s lack of education and training standards back then (PT hadn’t been invented – yep, that’s how long ago we’re talking!), having gone through the ACHPER fitness leader

It’s hard to believe that more than 80 per cent of Australian school children are not meeting the minimum physical activity guidelines, ranking Australian children as some of the least active in the world. In a nation that credits sport as an integral part of its national identity, why are our kids becoming less active?

There are legal issues you need to be aware of when promoting your business through social media. Vanessa Emilio provides these tips to help you stay informed and out of court! Rule 1. Social Media T & C’s protect them, not you Did you know that Facebook owns your customer list? Yes, it’s in their

FitnessU is a new brand of fitness education, backed by 25+ years of industry leadership, experience, and innovation from the fitness industry’s leading membership organisation, Australian Fitness Network. A key element of the fitnessU education package is its unique mentor arrangement, which each student has access to, as part of their enrolment. In this article,