This article was updated October 2024.
The Life Fitness Insignia series remains one of the premium pin-loaded strength machine ranges on the Australian commercial gym equipment scene. Here, we take a closer look at the finer details that have made this particular line of strength equipment a solid investment for gyms and health clubs for almost a decade.
What is the Life Fitness Insignia series?
Marketed at the top of the Life Fitness pin-loaded offerings, the Insignia series boasts attention to detail when it comes to both aesthetics and user enjoyment. Its sleek, modern design gives an instant facelift to any fitness facility looking to present themselves as a cut above when it comes to strength training.
Some of the key features of the Insignia series include:
- Spring-assisted, articulating seat adjustment
- ‘Intelligent’ grips designed for specific movements
- Integrated rep counters
- A heavier weight stack than their mid-tier line of equipment
- Double-stitched upholstery
The Insignia series incorporates a huge range of machines, allowing members to target the entire body and enabling clubs to really showcase their strength training facilities as a drawcard for member retention.
The range of equipment in the Insignia series
The catalogue of strength machines in the Insignia line includes both upper and lower body focused products and several pieces that allow for unilateral movements, for greater variety in training regimes. The range includes;
- Dual Axis Chest Press
- Standard Chest Press
- Dual Axis Pulldown
- Standard Pulldown
- Row
- Shoulder Press
- Triceps Extension
- Triceps Press
- Biceps Curl – Dependent
- Biceps Curl
- Lateral Raise
- Pectoral Fly / Rear Deltoid
- Assist Dip / Chin
- Arc Leg Press
- Seated Leg Press
- Seated Leg Curl
- Standard Leg Curl
- Leg Extension
- Hip Adductor
- Hip Abduction
- Glute Bridge
- Standard Glute
- Calf Extension
The Insignia series also features machines designed to target the core and torso:
- Torso Rotation
- Back Extension
- Standard Abdominal
- Abdominal Advanced
Life Fitness Axiom Series versus Insignia series
The Insignia series is Life Fitness’s premium range of selectorised strength training equipment. First launched in 2020, the Axiom series is an entry level range of machines designed to offer a high quality line of products at a lower price point. The Axiom series includes lots of dual function / combination strength machines and have a smaller weight stack than the Insignia series and Life Fitness’s mid-tier range, which falls under the Hammer Select branding.
Factors such as budget, facility size, and importantly – the demographic and needs of members, are all taken into consideration when deciding the most appropriate product line for an individual facility.
Is the Insignia series right for your fitness facility?
The team at Life Fitness Australia are always on hand to guide you through determining which line of products is best suited to your facility. Some of the reasons gym owners opt for the Insignia Series low-profile tower, which stands at a height of 147cm. This creates an appealing and more spacious look and feel to facilities whilst also promoting member socialisation and is a particular drawcard for gym owners who don’t want to overwhelm a limited space training area.
The double stitching on upholstery and premium handle grips not only provide a good experience for the user, but they also mean a highly durable product that is going to provide a solid ROI over the long term.
QR codes and information placards on each piece of equipment mean that even inexperienced gym-goers can feel confident using Insignia series equipment safely and effectively – this is particularly important for gyms with unstaffed hours.
The built-in timer and rep counters have gained increasing appreciation as more users train while “in the zone” wearing headphones and might lose track of their sets.
About Life Fitness Australia:
Since 1997, Life Fitness Australia has been the exclusive distributor of the world’s most trusted fitness brands, including Life Fitness, Hammer Strength, Indoor Cycling Group and Keiser. With offices in six states and a national team of over 100 employees, Life Fitness Australia delivers industry-leading fitness solutions with a legacy of excellence unmatched in the market. For more details, visit www.lifefitness.com.au or call 1800 689 622.
Check out these articles:
What Aussie Gym Owners and Fitness Professionals Should Know About Technogym BioStrength
Your members are showing up wanting to do strength training. Most of them have no idea how to do it properly for their goal. They pick a machine, do three sets of ten, scroll their phone during rest, and repeat. The rep range is arbitrary, the rest period is a guess, the tempo is an
2026 Buyers Guide: Commercial Functional Fitness Equipment in Australia
This guide has been created as a practical resource for gym owners, personal trainers, strength and conditioning coaches, studio managers, and anyone sourcing functional fitness equipment for commercial or semi-commercial use in Australia. Functional fitness training has moved from a niche offering to a mainstream expectation. Whether you’re opening a new facility, upgrading an existing
2026 Buyers Guide: Commercial Strength Equipment in Australia
A practical guide for Australian gym owners, studio operators and fitness business owners planning a strength equipment purchase. Strength training equipment forms the foundation of most gyms, strength facilities and training studios across Australia. From squat racks and barbells to selectorised machines and plate-loaded equipment, the right strength setup allows members to build muscle, improve
Take Advantage Of 2025 EOFY Sale On Commercial Gym & Fitness Equipment
With June 30 fast approaching, fitness business owners across Australia are preparing to wrap up the financial year, which means it’s the perfect time to upgrade your gym setup. There are numerous reputable suppliers with a sale on commercial gym and fitness equipment. Smart investments now could be fully tax-deductible, giving your business a financial
SMART TECH: The Les Mills Equipment That Hits Differently
For a long time, the equipment central to group fitness was very slow to innovate. As a world leader when it comes to group exercise programming, Les Mills has been in a unique position to develop cutting edge equipment that integrates seamlessly into group fitness classes, improving safety and delivering maximum results. It’s been a
The Underestimated Versatility of Sandbag Training
When we think of functional fitness and strength training, barbells, dumbbells, and high intensity cardio machines like the Technogym SkillMill might come to mind first. There are also some simple, yet highly effective tools that can be absolute powerhouses for functional fitness workouts such as BOSU, battle ropes and the humble, often overlooked sandbag. Sandbags
Five Questions With Panatta Australia’s Tony Griffin
WNiF had the opportunity to catch up with Tony Griffin, Managing Director at Panatta Australia at the AusFitness Industry Trade Show and Summit recently in Sydney. Panatta had an impressive range of their industry-leading commercial fitness equipment on display and was drawing plenty of attention from facility owners keen to level up their gym floor
Get More From Functional Training With Connexus By Matrix Fitness
Functional training has taken the fitness world by storm, and for good reason. Functional fitness moves away from aesthetics and focuses optimising our ability to perform real-life tasks, providing a far greater benefit over the long term than the reps of the past. Engaging multiple muscle groups at a time and not relying on specific
New Study Explores The Benefits of Eccentric Training for Athletes
A recent publication in the Scientific Journal of Sport and Performance highlights the transformative impact of digital weight on enhancing athletic performance. This could be because of the ability to utilise AI to train eccentrically, which is difficult to do without the help of another person. How is Emerging Tech Enhancing the Benefits of Eccentric