Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
A few years ago, it wasn’t the norm for gyms to sell things like protein powders and branded t-shirts. Today, gyms are more than just gyms — they’re brands. If you’ve created a community at your gym that makes people feel like they belong, the place where they train becomes a part of their identity. […]
Merchandising for Gyms: A Smart Strategy for Member Retention in 2025 Read More »
With June 30 fast approaching, fitness business owners across Australia are preparing to wrap up the financial year, which means it’s the perfect time to upgrade your gym setup. There are numerous reputable suppliers with a sale on commercial gym and fitness equipment. Smart investments now could be fully tax-deductible, giving your business a financial
Take Advantage Of 2025 EOFY Sale On Commercial Gym & Fitness Equipment Read More »
The Aussie thirst for gym facilities is as strong as ever and the greatest challenge for fitness business owners is retaining members in a highly competitive market. There are some pieces of equipment that you could expect to find in pretty much any fitness centre, such as weight plates, dumbbells and cardio machines, but what
3 Fitness Products You Should Have In Your Gym in 2025 Read More »
The AUSactive National Awards celebrate the incredible work being done across the active health and exercise industry in Australia. Formerly known as the Fitness Australia Awards, they shine a spotlight on both individuals and organisations making a real difference – those leading the way, inspiring, and helping create healthier, more active communities. These prestigious Australian
Australian Fitness Industry Awards Open Nominations For 2025 Read More »
From the arrangement of cardio equipment down to the colour of the walls, Juliana Mare chats to design experts to find out their top tips for gym floor design to maximise functionality and member enjoyment. The importance of gym flooring design for member retention What convinces a person to join a gym? Of course, factors
Top Tips For Gym Flooring Design in 2025 Read More »
In 2025’s fitness landscape, the integration of cashless vending machines in gyms across Australia is gaining momentum. These machines offer a seamless blend of convenience and functionality, benefiting both gym owners and members. In the past, smaller gyms faced unique challenges when considering the installation of vending machines due to coin and banknote payment systems
If You Haven’t Moved To Cashless Gym Vending Machines, Now Is The Time Read More »
Balancing the demands of parenthood with the responsibilities of running a business is no small feat. For Georgie Richard and her husband Mitch, owners of Fitstop Wollongong, it’s a daily juggle between managing their thriving gym and raising their young family. We took a peek beneath the superhero cape and asked Georgie how she and
An Insider’s Guide To Raising A Family While Growing A Business Read More »
Effective video content is the heart and soul of most forms of online communication in today’s fast-paced digital age. From social media to professional platforms, videos are everywhere. And the use of videos is only gaining momentum. It doesn’t matter if you’re a small business owner, a fitness entrepreneur, or a content creator, it’s important to
Best Practices For Creating Video Content in 2025 Read More »
This article was provided by Jaffrey Ali, Chief Product Officer at FranConnect As Summer approaches, gyms across Australia are experiencing a surge in memberships. Health-conscious individuals, both new and returning, are flocking to fitness centres to prepare for the warmer months. This rising trend presents a golden opportunity for fitness franchises and multi-location gyms to
Driving Growth in Australian Fitness Franchises By Leveraging Technology and KPIs Read More »
Your new-mum client walks into the gym. You congratulate her on her recent arrival, move through her pre-exercise questionnaire and then it’s time for goal setting! An often overlooked aspect of working with clients is helping them to reframe their view of what health and fitness means. Jen Dugard, founder of MumSafe, shares some advice
Changing Your New Mum Goal Setting Language Read More »
In today’s day and age, Instagram is an indispensable tool for any fitness business. From personal trainers and nutritionists to fitness centres and studios alike, social media has become a powerhouse for promoting services, connecting with potential clients, and building a highly recognisable brand. Different platforms work best for different demographics and in this article,
Using Instagram To Grow Your Fitness Business in 2025 Read More »
WNiF had the opportunity to catch up with Tony Griffin, Managing Director at Panatta Australia at the AusFitness Industry Trade Show and Summit recently in Sydney. Panatta had an impressive range of their industry-leading commercial fitness equipment on display and was drawing plenty of attention from facility owners keen to level up their gym floor
Five Questions With Panatta Australia’s Tony Griffin Read More »
