Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
There are many aspects of running a health and fitness business that can open up the potential for legal liability if not managed correctly. Anyone who has operated a membership- based business will have come across the issue of membership contracts, and the complexities surrounding them when a dispute arises. In this article, we’ll cover […]
Fundamentals of Membership Contracts for Health and Fitness Businesses Read More »
Having worked with mums both pre and post natal since 2008, I have discovered that there are many myths around appropriate ways to exercise during pregnancy and recover postnatally. In this article I offer a different perspective on a number of these myths, providing tips for you to move forward with your clients more effectively
Common Pre and Post Natal Exercise Myths Read More »
Most fitness businesses I work with have run Facebook ads in the past with varying degrees of success. The usual case is that a lot of money is spent with disappointing results. So before you run a Facebook ad campaign, use the tips below to get a better return on your time and money. Is
How To Get More From Your Facebook Marketing Read More »
It’s been a massive few years for fitness giant BFT. Most recently their efforts have been recognised by being awarded the 2024 APAC Franchise of the Year award at the Beyond Activ Summit, held in Singapore. BFT has taken out the title three times over the past four years, cementing its dominance as a business
BFT Franchise Of The Year… again! Read More »
When it comes to fitness, there are so many options out there – it’s a great thing for consumers as there’s bound to be a flavour everyone enjoys. This smorgasbord of choice, however, can make retention harder than ever for fitness business owners because there’s always a bright shiny object calling your members away. In
Strategies for Attracting Gen Z to Your Fitness Business Read More »
There’s never been more choices available than there are today, when it comes to owning a fitness franchise and finding a brand that aligns with your interests and values. And just when we thought we had every kind of fitness offering covered, we were introduced to J.I.M, the lovechild resulting from the combination of a
The Fitness Franchise with Low Overheads and High Temps Read More »
Unless you’ve been living under a rock, you’ll have heard about the massive uptake of weight loss drugs across the globe. Ozempic is by far the most dominant brand of GLP-1 agonist, but no doubt there will be an increasing number of competing drugs hitting the market in the near future. The impact weight loss
How will weight loss drugs affect the fitness industry in Australia? Read More »
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this month in Australia. The Cover Me app is set to change the landscape of casual group exercise instructors by creating a pool of available and qualified instructors for clubs to access at short notice. What is the Cover Me app? Designed exclusively
Get Your Group Exercise Classes Covered With The Cover Me App Read More »
The APRA Music Awards is an annual music awards event which recognises Australian songwriters. Each year, Australasian Performing Right Association Limited (APRA) gives an honour for the Licensee of the Year. This year that award went to the Australian Calisthenic Federation for being good musical citizens. How is the APRA Award decided? The Licensee of
Australian Calisthenic Federation is the APRA 2024 Licensee of the Year Read More »
A pair of Step One underwear is being sold every 8 seconds around the world, including Australia, America and the UK. From humble beginnings as a bedroom start-up to a now multi-million dollar, publicly listed company, Step One is kicking some serious business goals, all the while managing to maintain meticulous ethical and sustainable practices.
The Aussie Underwear Brand Nailing the Brief for Profit and Sustainability Read More »
Are you looking for ways to get members to reconnect with you and motivate them to get back into their workout routines? The cost of living crisis is being felt across Australia, and gyms need to offer increased value to members for those membership fees to be justified in the next round of household spending
Using the Evolt 360 Body Scanner to Get Members Through The Door Read More »
With the home gym equipment market offering increasingly great value, and the humble stationary bike now more interactive and connected than ever before, you may be noticing less bums on seats in your cycle studio. A cardio theatre is a significant investment, both with the purchase and maintenance of exercise equipment and also due to
Solutions For Filling Up Empty Cycle Studios Read More »
