Keepme is a new AI tool that looks to dramatically improve your membership retention.
With statistics revealing that 53.5% of all new members terminate their memberships within 12 months, addressing the problem with customer retention has never been more vital.
Keepme is a new unique AI tool, designed specifically to revolutionise member retention for the health and fitness industry.
Keepme provides gyms and health clubs with a conceptually refreshing and intelligently driven approach to proven member retention. The Keepme tool will see a broad spectrum of gyms, health and fitness clubs drastically change their approach to keeping valuable memberships.
Through automated AI driven analytics, which use individual member data to identify patterns conducive with membership exits, the tool allows client users to re-engage with customers and significantly increase retention, through the integrated communication suite.
Latest figures published by IHRSA to show that the market is now worth £68 billion (AU$121.83 billion). With member subscriptions generating more than 80% of this revenue (and annual member retention at less than 60%), it is very clear that retention strategies are crucial to maintaining the lifeblood of fitness businesses and ensuring their continued success.
The unique Keepme tool works by analysing individual member data to apply a highly accurate algorithm score that is associated with a risk of leaving.
The tool is designed to provide clients with in-depth and actionable insights, enabling fast and effective engagement to avoid losing the customer.
Founder Ian Mullane commented: “We identified that membership retention is a primary factor in the continuing financial viability of a fitness business. It’s also one of the most resource intensive and time consuming to manage on a daily basis. That’s why we’ve designed the Keepme tool – to revolutionise the approach to keeping customers and maximising revenue streams effectively.”
The Keepme AI tool is now available in Australia.
Want to find out more?
For more information about the Keepme AI Tool, and to book a free demo, visit us at keepme.ai.
Check out these articles:
Inside inLIFE Wellness First Franchise Round: What It Reveals About Scaling a Fitness Business
inLIFE Wellness opened franchise applications to the public for the first time since launching in 2019, a milestone for a boutique wellness network that has grown to 60 studios across Australia and the United States without any franchise marketing. Founder Scott Capelin, who has spent 25 years building and operating fitness businesses, built the model
Inclusive Gym Equipment: Are You Ready to Be First?
Sport England’s Active Lives Adult Survey found that one in five people live with a disability, and that group is almost twice as likely to be physically inactive as the general population, with the gap widening further for people with multiple impairments. The picture in Australia isn’t dramatically different. Two products on our radar this
How a Cronulla-Born Brand Sold 80+ Territories Across Australia
Most fitness franchises spend their first few years finding their footing. J.I.M (Joy in Movement) spent its first three years selling out. Since opening its debut studio in Glenhaven, Sydney in July 2023, the infrared-powered, 30-minute workout brand has sold more than 80 territories across New South Wales, Queensland, Victoria and the ACT. There are
Could Your Facility Become an Official RUN X™ Centre? Inside the First Treadmill World Championship
A landmark partnership between Technogym and World Athletics is turning connected treadmills into a global competitive stage, and Australian fitness centres have a front-row seat. Running is already Australia’s most accessible sport. Parkrun draws tens of thousands of participants every Saturday morning. City2Surf sells out in minutes. Fun runs fill up months in advance. Australians
Follow the Money: Where Suppliers Are Betting in Australian Fitness
Interview conducted July 2026. Everyone in the fitness industry has an opinion on what’s trending. Fewer people are in a position to say where the money is going. Shaun Krenz is one of them. As co-founder of AusFitness Expo and AusFitness Industry, he spends most of the year building relationships with the suppliers, brands and
BFT PODIUM Series: The Event Model Driving Franchisee Revenue and Member Retention
Body Fit Training (BFT) held the global launch of its PODIUM Series last weekend, on Sunday 2 August 2026, across 300+ studios in 10+ countries. The in-studio event series is designed to open up new revenue and improve member retention for franchise owners, with more than half of that global footprint based in Australia. To
Fitness Cartel Maroochydore Reopens After $3.6 Million Rebuild
Fitness Cartel officially reopened its Maroochydore club on Saturday 25 July, capping off a $3.6 million refurbishment. Founder and CEO Nathan James spoke to What’s New in Fitness about the reinvestment, the new demographic it’s already drawing in, and what smaller gym operators can take from it. “Phenomenal,” is how James described reopening weekend. “We
Get Ready for the 2026 AusFitness Expo Sydney
This article was updated August 2026. Thinking about heading to AusFitness Expo Sydney in 2026? The countdown is well and truly on, with Australia’s biggest festival of health, fitness and bodypower returning to ICC Sydney from Friday 11 to Sunday 13 September. Whether you’re all about lifting heavy, chasing a new personal best, or hunting
Gear Up for AusFitness Industry Sydney 2026
This article was updated August 2026. The AusFitness Industry Trade Show & Summit is back at ICC Sydney on 11-12 September 2026, and for anyone working in the fitness business, it’s probably the most useful two days on the calendar. It’s the only dedicated fitness and wellness trade show in Australia, and it’s where gym