Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
There’s one golden question every fitness industry entrepreneur wants the answer to: How to market their fitness business to their target client? In an industry that generates over $80 billion every year, it isn’t easy to effectively grab your slice of the pie. In fact, the number of gyms and fitness studios continues to increase […]
How To Market To 3 Generations – Part 1 Read More »
Some business owners fill their schedule with great clients. Their calendar is full with people who follow the program that gets them results, people who are fun to be around, people who refer others, and people who pay on time. Other fitness business professionals and owners don’t have all that. Their calendar has a lot
Fill Your Schedule With Great Clients Read More »
It’s tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there’s a fine line between attracting more clients and seriously devaluing your services. Here, we explain the sensible way to approach specials. 1 – Don’t offer anything for free A free trial or training session is
The Sensible Approach To Membership Deals & Discounts Read More »
According to a new IHRSA report, the Asia-Pacific region serves 22 million members at more than 25,000 health clubs. In total, this market generates annual revenues of US $16.8 billion (AU $22.15billion). The IHRSA Asia-Pacific Health Club Report (Second Edition) was released last month in collaboration with Deloitte and is sponsored by Perfect Gym. It
IHRSA Health Club Report Shows Strength In Asia-Pacific Region Read More »
Most people think the key to succeeding in business is having a great product or service. But guess what? People don’t actually buy a product or a service; instead, what they actually buy is the feeling that they believe your product or service will give them. I’m sales expert Steve Jensen, and in this article
Make Sales In A Start-Up Business Read More »
Article updated April 2024. Gyms, fitness clubs personal trainers, and studios alike, by now should be aware of the huge potential for market growth through being active on social media channels. Along with a myriad of benefits such as increased brand awareness, improved search engine rankings, brand loyalty, and cost-effective advertising, there are potential pitfalls
5 Things To Include In Your Social Media Policy Read More »
To develop a truly functional commercial exercise space, both the end-user and the facility operator’s objectives need to be considered throughout the design process. It takes strong planning to clarify the objectives of both audiences sufficiently. The process of initiating an effective functional design plan begins with the goal of the project: a clear direction
Functional Fitness Requires Functional Design Read More »
In the second of our series of articles, which provide legal guidance for participants in the fitness industry, we’re sharing guidance from Meridian Lawyers, who regularly advise Fitness professionals to help them understand their risks, roles and responsibilities in an increasingly litigious and regulated environment. In this article, Michael Bracken and Greg Bawden from Meridian
Franchising: Your Buying Considerations Read More »
Some fitness business owners fill their schedules with great clients. Their calendar is filled with people who follow the program that gets them results, people who are fun to be around, people who refer others, and people who pay on time. Other fitness business professionals and owners don’t have all that. Their calendar has a
How To Fill Your Schedule With Great Clients Read More »
In our new series of articles which provides legal guidance for participants in the fitness industry, we’re sharing guidance from Meridian Lawyers, who regularly advise Fitness Professionals to help them understand their risks, roles and responsibilities in an increasingly litigious and regulated environment. In this article, Michael Bracken and Greg Bawden from Meridian identify some
7 Steps To Lower Your Legal Risks? Read More »
Original article by Steve Jensen and updated April 2024. In a competitive marketplace we’re always looking for that golden bullet – the one thing that will increase sales. Is it more marketing? Improved advertising? Getting better positioning in the marketplace? Or is it achieved by diving into technology and creating a better website, sales funnels
How To Increase Sales Fast Read More »
Why do most fitness businesses either crash-and-burn OR stay afloat only because of the intensive efforts of a stressed-out business owner? Thanks to a new partnership between What’s New in Fitness and NPE, we’re about to help you identify and plan for the challenges you’ll face, so you won’t get blindsided and can stay focussed
How To Write A Fitness Business Plan – that drives long-term success (and profits)! Read More »
