Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
Partnerships in business can be the key to success, yet also the reason for failure. From professionals wanting to open a new business with their friends or family, to existing partnerships that have gotten difficult and not working out as planned, and everything in-between. Whether you’re considering entering a new partnership, or managing an existing […]
Partnerships: The Good, The Bad & The Ugly Read More »
Article updated October 2024. In today’s highly competitive marketplace, sales hacks are gold! Getting the edge over your competitors can mean the difference between achieving your sales targets and not, so here is the first of our two-part article to help you stop burning leads and start inspiring more sales. Steve Jensen from Impact Training
Fitness Sales: Triggers That Inspire People To Buy Read More »
Part 1 of 2 For as long as I have been teaching in gyms, the personal training and group X departments have been seen as separate in both purpose and function. The goal of a personal trainer is to gain clients through the club or self-promotion and help individuals through private or small group trainings.
Baby Boomers are the nation’s most active generation, racking up 364 hours of physical activity each year(1), reveals new research commissioned by Fitness Australia. Baby Boomers rack up 83 additional hours of exercise each year compared to those under 40 Health & confidence are the biggest drivers of exercise among this generation More Baby Boomers
Baby Boomers Come Out On Top As Most Active Generation Read More »
Article updated June 2024. In a move to support ACT fitness employers and University of Canberra students, FITREC provides certificates of Gym Instructing and Personal Training for undergrad students that have completed key units in the Discipline of Sport and Exercise Science degree. With these certifications, FITREC can then provide students with the registration they
FITREC Paves Way To fitness Employment For Sport And Exercise Students Read More »
Developing a unique program that is exclusively yours can really give you a leg up on your competitors. With more than 40 years of experience in the fitness industry, Aileen Sheron shares some insight about proprietary programming to make your business stand out from your competitors and truly connect with your clients. What does proprietary
Proprietary Programming: Set Yourself Apart In A Crowded Fitness Industry Read More »
Craig Mac from What’s New in Fitness interviews gym80 Vice President – Sales & Marketing, Asia Pacific, Dale Lindsay. The conversation takes place as gym80 expands its global footprint into Australia. What do we know about gym80? The gym80 story began back in 1980 where the motivation was simply to make training better, more enjoyable
5 Questions With Dale Lindsay from gym80 Read More »
Keepme is a new AI tool that looks to dramatically improve your membership retention. With statistics revealing that 53.5% of all new members terminate their memberships within 12 months, addressing the problem with customer retention has never been more vital. Keepme is a new unique AI tool, designed specifically to revolutionise member retention for the
Keepme – The New AI Tool For Smarter Member Retention Read More »
Tech is moving fast and the rest of the industry needs to keep up. Cuoco Black, expert gym designer, shares his thoughts around where the fitness landscape is heading when it comes to gym design… If you approach the development of a new gym or the retrofitting of an existing gym with an “obsolete design-think”
Branding Is The Future Of Gym Design Read More »
Building a long term member base in your fitness business is, without a doubt, one of the most rewarding aspects. At Listen To Your Body (LTYB), we can honestly say that we have hundreds of members who have been with us for 3, 5, 10, even 15 years. The following tips will give some insight
How To Retain Members After 3 Years Read More »
WNiF interviews Evolt 360 CEO, Ed Zouroudis on the technology behind body composition and body scanners and why they have become popular in the gym space as amongst other things, a member retention and engagement tool. Ed Zouroudis has over 25 years experience in hospitality, event management and the health and fitness industry. In early
Five Questions With Evolt 360 CEO Ed Zouroudis Read More »
Boom! Am I here to train or what? Science Of Fitness (SOF) HQ in West End, Brisbane is a buzz and I wouldn’t have it any other way as I look to my fellow ‘PRIMAL’ class mates to help me through the next 45 minutes of what will undoubtedly challenge my mental and physical resilience.
Gym Spotlight: Science Of Fitness Read More »
