Fitness Business Management

Fitness Australia calls for Queensland Government to release Plan. Following Queensland Premier Annastacia Palaszczuk’s announcement yesterday for Stage 3 Easing of Restrictions from 3 July, Fitness Australia is calling on the Queensland Government to release ...

Research reveals exercising together increases desire to workout by 56%, and that people are extremely motivated by live effort feedback. Study shows people significantly increase the amount of exercise they undertake when it is shared ...

Delivering online content for your members and clients just got a whole lot easier with Konnect Digital. One of the fitness industry’s top software specialists, Konnect, has created a ready to go platform enabling you ...

An open letter from Fitness Australia CEO Barrie Elvish to the fitness industry and broader community. I am writing to all Fitness Australia members, and the wider fitness and allied health community, to share with ...

Your new-mum client walks into the gym. You congratulate her on her recent arrival, move through her pre-exercise questionnaire and then it’s time for goal setting! Goal setting with a new mum is easy, right!? ...

Everyone knows social media marketing is important. It’s the biggest, most financially savvy medium available, and it is utilised by top businesses worldwide. Perhaps the trendiest strategy in digital marketing today is the leveraging of ...

A snapshot from Fitness Australia CEO, Barrie Elvish. More Australians, more active, more often. Six simple words that carry a powerful message, and if Fitness Australia’s new strategic direction is successful, an outcome that will ...

We all know that video is literally everywhere when it comes to online platforms and social media. So how can you take advantage of video for your business? Let’s firstly consider some different types of ...

Highlights from The 2019 IHRSA Health Club Consumers Report. In order to adequately recruit, serve, engage and retain health club customers and members, it’s crucial to understand them – their needs, their wants and their ...

Part 2 of 2 (read Part 1 here) Your first step is to stand back from the situation and see where there is alignment and where there is not. Get clear on the path forward ...