Fitness Business Management

Your new-mum client walks into the gym. You congratulate her on her recent arrival, move through her pre-exercise questionnaire and then it’s time for goal setting! Goal setting with a new mum is easy, right!? ...

Everyone knows social media marketing is important. It’s the biggest, most financially savvy medium available, and it is utilised by top businesses worldwide. Perhaps the trendiest strategy in digital marketing today is the leveraging of ...

A snapshot from Fitness Australia CEO, Barrie Elvish. More Australians, more active, more often. Six simple words that carry a powerful message, and if Fitness Australia’s new strategic direction is successful, an outcome that will ...

We all know that video is literally everywhere when it comes to online platforms and social media. So how can you take advantage of video for your business? Let’s firstly consider some different types of ...

Highlights from The 2019 IHRSA Health Club Consumers Report. In order to adequately recruit, serve, engage and retain health club customers and members, it’s crucial to understand them – their needs, their wants and their ...

Part 2 of 2 (read Part 1 here) Your first step is to stand back from the situation and see where there is alignment and where there is not. Get clear on the path forward ...

Part 2 of 2 (read Part 1 here) Content Exchange Although I have not seen this technique of team building for a really long time, one of my favourite ways to connect with my coworkers ...

Part 1 of 2 From professionals wanting to open a new business with their friends or family, to existing partnerships that have gotten difficult and not working out as planned, and everything in-between. Whether you’re ...

Part 2 of 2 (read Part 1 of Triggers That Inspire People To Buy here) Be Qualified You need to prove to people that you are qualified to talk about your product or service. This ...

Part 1 of 2 In today’s highly competitive marketplace, sales hacks are gold! Getting the edge over your competitors can mean the difference between achieving your sales targets and not, so here is the first ...