Fitness Business Management

Get more out of everything Matrix. No matter how you fit into the fitness industry, our resources can help you achieve more than you ever imagined. Discover tools and expert insights to boost ROI, tap ...

How many zeroes are in a quintillion? If you said 18, congratulations on your impressive mathematical memory (or easy access to Google). Would you believe over 2.5 quintillion bytes of data are generated every single ...

Introducing OurPeople, a smartphone-driven management solution aimed at solving common communication challenges the industry faces. Eliminating the need for corporate email, OurPeople delivers the right messages to the right team members, straight to the device ...

Fitness Australia report finds more than 60% of businesses would last less than a month without financial support. Fitness Australia has today released an Impact of Extending the JobKeeper Payment for the Fitness Industry Report ...

Fitness Australia calls for Queensland Government to release Plan. Following Queensland Premier Annastacia Palaszczuk’s announcement yesterday for Stage 3 Easing of Restrictions from 3 July, Fitness Australia is calling on the Queensland Government to release ...

Research reveals exercising together increases desire to workout by 56%, and that people are extremely motivated by live effort feedback. Study shows people significantly increase the amount of exercise they undertake when it is shared ...

Delivering online content for your members and clients just got a whole lot easier with Konnect Digital. One of the fitness industry’s top software specialists, Konnect, has created a ready to go platform enabling you ...

An open letter from Fitness Australia CEO Barrie Elvish to the fitness industry and broader community. I am writing to all Fitness Australia members, and the wider fitness and allied health community, to share with ...

Your new-mum client walks into the gym. You congratulate her on her recent arrival, move through her pre-exercise questionnaire and then it’s time for goal setting! Goal setting with a new mum is easy, right!? ...

Everyone knows social media marketing is important. It’s the biggest, most financially savvy medium available, and it is utilised by top businesses worldwide. Perhaps the trendiest strategy in digital marketing today is the leveraging of ...