Fitness Business Management

Fitness Australia, the peak industry association and COM Marketing, fitness industry digital marketing experts, have revitalised their partnership which will see new value added to Fitness Australia’s programs and business member base. With an aligned ...

This is the ultimate list of the top fitness and health related hashtags you should use to get more likes and followers! Fitness and health trends dominate a huge portion of content on Instagram. Therefore, ...

The Boroondara Leisure and Aquatic Facilities have proven their commitment to quality and customer care by successfully completing the Fitness Australia Quality Accreditation Program. Comprising of four facilities, Kew Recreation Centre, Boroondara Sports Complex, Ashburton ...

Developing a unique program that is exclusively yours can really give you a leg up on your competitors. Clients are looking for an experience that will deliver several key elements: 1: A well organised program ...

Creating a close-knit culture where their clients know each other and enjoy socialising outside of training, in particular for boutique fitness businesses, has become a key factor in attracting and retaining clients. “What boutique studios ...

Craig Mac, WNiF Publisher, interviews Dale Lindsay, Vice President, Sales & Marketing, Asia Pacific at gym80. The gym80 story began back in 1980 where the motivation was simply to make training better, more enjoyable and ...

Keepme is a new AI tool that looks to dramatically improve your membership retention. With statistics revealing that 53.5% of all new members terminate their memberships within 12 months, addressing the problem with customer retention ...

Fitness Australia: We’re pushing for a more physically active nation. Fitness Australia’s next phase includes a heavy focus in its core business towards promoting physical activity to the public through partnerships with Government agencies like ...

Record high 183 million members in over 65 global markets. In 2018, health club membership topped 183 million users around the globe. Industry revenue totalled an estimated $94 billion in 2018, and the club count ...

The What’s New in Fitness Winter 2019 Edition is essential reading for all fitness professionals. Our biggest edition in two years, we focus on success for the future with articles covering topics on social media, ...