For many people, the gym is just somewhere to squeeze in that obligatory hour of exercise with a set of headphones in their ears or rushing in and out of a group class with barely a word spoken to their fellow attendees. For others, their gym is a genuine community – a place where connections […]
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There’s one golden question every fitness industry entrepreneur wants the answer to: How to market their fitness business to their target client? In an industry that generates over $80 billion every year, it isn’t easy to effectively grab your slice of the pie. In fact, the number of gyms and fitness studios continues to increase
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Some fitness business owners fill their schedules with great clients. Their calendar is filled with people who follow the program that gets them results, people who are fun to be around, people who refer others, and people who pay on time. Other fitness business professionals and owners don’t have all that. Their calendar has a
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