Most fitness businesses I work with have run Facebook ads in the past with varying degrees of success.The usual case is that a lot of money is spent with disappointing results.
So before you run a Facebook ad campaign, use the tips below to get a better return on your time and money.
Think about why people use Facebook
One thing to remember is people don’t get on Facebook with their credit card in one hand. People use social media networks for the social aspect. So my rst tip, try not to make your ad look like an ad. Make it look more like a social share instead and not like you are trying to sell them something.
Grab their ATTENTION!
Think of the newsfeed as a forest, the last thing you want is to make your ad look like another tree so it just blends in with all the others.
People look at their newsfeed at lightening speed, so the challenge is capturing the reader’s attention. Using a striking image and an eye catching headline is the rst place to start.
Find a CONNECTION with your prospect
Once you have their attention now your goal is to create a connection.
Again Facebook is a social platform so this is important – don’t come across as a marketer trying to sell stuff, you will be shut down. One of basic humans needs is to feel connected with other people so this is a very powerful emotion to use. Starting with a question where the answer is “Yes” is a great start.
Time to get your lead to take immediate ACTION
You have built some rapport, they are more motivated, so now is the time you want them to take some form of action.
Make your offer time sensitive – today, this week, in the next few days and so forth. This implies scarcity so you need to act now before it is too late.
Have a great offer – give something away FREE. People love getting something for nothing. This is a great way to increase the value and decrease the risks of your offer.
Make sure you are speci c as to exactly what you want people to do – click here to register for an event or to access your free day pass.
So just by following these simple tips, you can greatly increase the chances of your ads meeting your expectations.
Article written by Le Grand Marketing for the What’s New in Fitness Magazine – Spring 2018 Edition.
About Le Grand Marketing
Le Grand Marketing help and support tness and sports businesses with their marketing plans, social media, marketing campaigns and lead generation solutions. To nd out more you can contact Michelle direct on michelle@legrandmarketing.com.au, call 0419 428 604 or visit the website www.legrandmarketing.com.au