Technogym’s social campaign to promote wellness and a healthy lifestyle is back. Aussie fitness clubs are encouraged to participate in the social campaign to help fight obesity and sedentariness.
30th January 2017 – Technogym, the global supplier of fitness and wellness technologies and solutions, is pleased to announce the 2017 ‘Let’s Move for a Better World’ campaign. In its fourth year, the global campaign aims to reduce obesity and sedentariness worldwide.
Thanks to Technogym’s ecosystem platform, from Monday 13 to Friday 31 March 2017, gym members in fitness clubs all over the world will join forces to donate their movement and promote wellness and healthy lifestyles in their local communities and beyond. The more active club members are, the bigger the donation will be to their communities.
Participants’ MOVEs (Technogym’s unit for measuring movement) will be logged through Technogym’s mywellness cloud, the fitness and wellness industry’s first cloud-based open platform.
The new 2017 edition allows an increased number of fitness clubs to win and donate Technogym equipment to an association of their choice. How? There will be three award levels:
- Each fitness club that achieves two million MOVES will be awarded Technogym products valued at $15,000, to be donated to the benefactor of their choice.
- Each fitness club that achieves 1.5 million MOVES will be awarded Technogym products valued at $7,000, to be donated to a benefactor of their choice.
- Each fitness club that achieves 500,000 MOVES will be awarded Technogym products valued at $280, to be donated to a benefactor of their choice.
Alongside the social opportunity, ‘Let’s Move for a Better World’ is an efficient tool for clubs to increase business. The campaign has proven to attract new members, thanks to both the initiative’s communication campaign through the web and social media, and the viral effect created by existing members sharing their training sessions online.
“Let’s Move for a Better World is a unique and powerful tool to build member loyalty, motivation and footfall through its competitive mechanic,” says Claudio Bertozzi, Technogym Australia Country Manager. “By placing the spotlight on the club’s local community, it creates a positive team spirit that brings people together towards a common objective.”
The 2016 edition saw great improvements for participating facilities: visits increased by an average 29%, new memberships increased by 16%, and over three quarters of participants saw an increase in the engagement and motivation of existing members.
“The Let’s Move for a Better World campaign embodies Technogym’s mission to improve wellness on a global scale. Technogym recognises that the education of the younger generation is a crucial starting point for achieving this goal, and building a more sustainable society based on personal health,” says Mr Bertozzi.
Technogym has grand ambitions for ‘Let’s Move for a Better World‘ 2017, following the success of the 2016 edition, which boasted impressive figures and quadrupled the 2014 results: 513 clubs and 122,000 participants in 21 countries completed more than 400 million MOVEs, burning a total of 170 million calories and losing a staggering 24,000 kilograms.
For further information on the campaign, terms and conditions, and how to get your gym involved, call your local Technogym representative on 1800 615 440, or visit www.technogym.com/letsmove.