Anytime Fitness, the world’s largest fitness club brand, and fastest-growing fitness franchise have come up with a new small club format, which is pretty exciting. Basically, this means they can now welcome new franchise owners in areas where they couldn’t before due to high demand. Plus, it’s great news for the 600,000+ members because they’ll have even more options for working out whenever and wherever they want, or as the catchphrase goes “Anywhere, Anytime”!
What does this new franchise opportunity mean?
Not only does this new format help expand the franchise’s market share, but it also offers new territories for investors in regional areas with smaller populations. The best part? The smaller clubs have lower investment costs and increased member capacity, which makes it an awesome opportunity for both new and existing Anytime Fitness franchise owners.
According to Nicole Noye, CEO of Collective Wellness Group, the new format aims to provide convenience, more free weights, and functional spaces to meet the needs of members and franchise owners. And with the small club’s flexible design, they can maximize floor space and enhance the user experience even more.
If you’re looking for a great investment opportunity, this is it! You can now join the Anytime Fitness franchise with an initial investment of around $350,000, and there are new territories available all over Australia.
New AF App using SmartCoaching technology
Anytime Fitness is currently the biggest health club franchise in Australia. The perks keep coming for its’ members, with the launch of its AF SmartCoaching technology and AF App. This technology will provide Anytime Fitness members with personalised coaching that can now be accessed via the app at any time. (That’s very “on brand” too, isn’t it?)
This app is part of the brand’s continuous strategy to provide members with access and coaching both inside and outside the club to ultimately improve their personal health.
The AF SmartCoaching system is pretty cool. It captures all your activity and performance, both inside and outside an Anytime Fitness club. Then, through the app, you can access your own customised plan, which includes training and nutrition tips, as well as recovery guidance. And, as you make progress towards your goals, you can track your progress using a body composition scanner, which is way more detailed than a regular scale.
That’s not all. With the app, you can also schedule fitness consultations, sign up for personal or group training sessions, and even chat with a coach via text or video calls. And if you’re not a member yet, no worries! You can still access some of the app features.
Anytime Fitness wants to make it easier for people to achieve their health and fitness goals, even if they can’t always make it to a gym. That’s why they’re evolving from just a gym brand to a 24/7 personalised coaching support system that you can access anywhere, anytime. Plus, they’re rolling out a digital key later this year, so you can use the app to get into any Anytime Fitness club around the world.
It’s an exciting time for Anytime Fitness and their brand evolution is all about helping improve the self-esteem of the world.
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