The Fitness Show 2017 – New Year, New Name, New Focus

The event previously known as the Fitness & Health Expo will start off 2017 with a new name, a new look and a new focus for its three shows in Melbourne, Brisbane and the exciting return to the newly opened International Convention Centre in Sydney.

Renamed the Fitness Show with fresh branding and a new floor-plan, 2017 is shaping up to be a big year for the event, which is entering its 22nd year.

Director of the Fitness Show Shaun Krenz said this year’s changes were the result of intense research, consumer and trade feedback, exhibitor input and a refined and carefully considered strategy by the entire Show team, from operations to marketing.

“We’ve segmented the offering to provide clarity for visitors and this carries through our marketing, digital platforms and onto the show floor,” he said. “There is a clear division between strength, active and commercial markets all positioned as mini-shows within the show.”

“The name change reflects a honed focus on fitness and fits nicely with the simplified and modernised direction of the branding.”

In 2017, the confirmed dates for the Fitness Shows across Australia are:

Sydney: 28 – 30 April, ICC Sydney Darling Harbour
Melbourne: 13 – 15 October, Melbourne Convention & Exhibition Centre
Brisbane: 21 – 22 October, Brisbane Convention & Exhibition Centre

The first event in the series, the Sydney Fitness Show, will feature:

  • A dedicated industry zone, taking up about one third of the show floor and featuring the latest industry trends, cutting edge fitness equipment and crucial business services from the best names in the fitness equipment business, including Precor, Technogym, Matrix, Life Fitness, Summit, Synergy, EYE Fitness and HF Industries.
  • Education Hub offering free seminars to help you stay ahead in the fitness industry Celebrity & expert appearances – featuring group training sessions, open workouts and Q&As with some of the biggest names in fitness and sport including Commando Steve, Deep Heat Ambassador Tim Robards, Australian Institute of Fitness Ambassador Michelle Bridges, Lola Berry, Hattie Boydle and Lauren Simpson.
  • Muscle Beach – new to 2017, witness the most aesthetic physiques in the world today running open workouts in a Venice Beach-style fully equipped gym. The best international names in bodybuilding will be there including Kai Greene, Jon ‘Bones’ Jones, Shaun ‘Flexatron’ Rhoden, Jeff Seid, Zac Smith, Calum Von Moger, Simeon Panda and the greatest Asian bodybuilder of all time, Hideteda ‘Hide’ Yamagishi.
  • Australian Institute of Fitness Active Stage – join in on a great range of fun workouts that will leave your energy levels soaring including a Hip Hop Yoga class with Lola Berry, Kettlebell AMPD and the latest Les Mills classes.
  • Healthy Living Stage – learn how to make nutritious and easy to prepare meals, smoothies and healthy treats plus get tips on topics relating to mind, body and living a healthy lifestyle.
  • The Arena – step outside your comfort zone and test your skills in a training session with Commando Steve, or perhaps take it to the next level by entering the Men’s Fitness 2017 Fit Bloke Challenge. If you’d prefer to watch from the sidelines, the N.S.W. Teams Cup will feature some of Australia’s fittest CrossFit athletes compete head to head in teams of three.
  • Natural bodybuilding and Sports Modelling competitions – run by iCompete Natural featuring categories including Fitness Model, Bikini Model, Novice, Open, Masters, Mr Physique and Swimwear.
  • Powerlifting championships and the Pacific Invitational – featuring the strongest men and women in the world tackling all-time records.

The Sydney Fitness Show will also host OUTRUN CANCER, a continuous 24hr running Guinness World Record attempt, partnering with Technogym and Camp Quality to raise funds for families affected by cancer.

The Sydney Fitness Show is co-located with FILEX, the southern hemisphere’s largest educational fitness industry convention offering over 250+ sessions delivered by the world’s leading health, fitness and business experts including Bill McBride, Luke Carlson and Derek Barton.

The Sydney Fitness Show is open to both industry and the general public from 10am – 5pm on Friday, Saturday and Sunday. For more information or if you’re interested in exhibiting visit and follow Facebook , Twitter and Instagram for updates on features, timetables and celebrities. If you work in the industry, entry is free if you pre-register online before 5pm Thursday 27th April and provide the appropriate identification.

For more information or images, please contact: Sarah O’Brien, call 0408 401 502 or email

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