Global dance-fitness leader Zumba is redefining high intensity workouts through music with the launch of STRONG by Zumba®.
This all-encompassing one-hour group exercise class combines body weight, muscle conditioning, cardio and plyometric training moves, all synced to original music designed to match every single move. The beat acts as the ultimate motivator, so that means more burpees, squats and lunges while toning arms, legs, abs and glutes.
What differentiates STRONG by Zumba® from other HIIT workouts is the unique relationship of syncing music to movement.
The songs created especially for these classes are reverse-engineered to match every move in class, pushing participants past their perceived limits so music is not just an afterthought. This is a first in fitness where routines are elevated through music to maximise the workout.
According to Professor Costas Karageorghis of Brunel University, listening to the right music might improve your performance by as much as 15 percent.
“That 15 percent is the last few reps, the reps that matter most, the reps that actually get results,” says Alberto Perlman, co-founder and CEO of STRONG by Zumba®. “The process and time we spend on creating the right music allows us to craft a workout experience that pushes students harder in class and really achieve that afterburn.”
STRONG by Zumba® is collaborating with music masters around the world, including Grammy-winning super producer Timbaland and EDM girl duo Krewella.
The specially-designed music incorporates rhythms and beats that get your heart pumping, including dubstep, drum and base, techno, house, and even lesser known rhythms like moombahton.
Zumba will also be hosting a special STRONG by Zumba® launch event on 5th July in Sydney, involving a media and consumer workout with accompanying beats by top DJ Wasteland (more details to follow), led by Strong by Zumba® Aussie Master Trainer, Jarrod Tucker, and top Crunch Fitness gym trainers supporting.
STRONG By Zumba® classes will be available at Crunch Fitness gyms around Sydney and in Melbourne, plus UFC GYM in Alexandria, from 3rd July 2017.
About STRONG by Zumba®
STRONG by Zumba® is a non-dance, music-led, high-intensity exercise class that combines bodyweight, muscle conditioning, cardio, and plyometric training moves. The routines are created first and then music is reverse-engineered to match every move perfectly, for a unique workout + music experience that pushes you past your perceived limits. This new concept which emphasises music as the main motivator allows you to burn more calories while toning abs, legs, arms, and glutes. The STRONG by Zumba® workout is complemented by athletic apparel and footwear. Instructors can opt to receive exclusive music, routines, marketing materials, and support by joining SYNC, the STRONG by Zumba® Network. For more information and to find a class, visit strongbyzumba.com and follow us on Facebook and Instagram.