Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
For as long as I’ve been working in the Australian fitness industry I’ve known Andrew Simmons. When I first met and started working alongside Andrew, he was a bright-eyed buck, with a very clear and abundant passion for helping people integrate fitness into their lives. Back then, Andrew was a lecturer for Australian Fitness Network, […]
Andrew Simmons – From Aerobics Participant to Franchise King Read More »
Have you ever wondered what happened to some of the crazy fitness fads of the past? Take for instance the longrider skateboard; it’s now listed as ‘vintage’ and is a collector’s item. How about all those crazy gadgets that promised six-packs and bulging biceps? Collecting dust in a dark cupboard no doubt. These are just
What Were They Thinking? Read More »
For those having trouble choosing a career or business idea, ‘do something you’re passionate about’ is common advice. But the word ‘passion’ doesn’t resonate with everyone. For some people, pursuing their passion makes total sense. They might be really into adventure sports or drawing or cooking – something that gives them a special kind of
Why Passion Is A Dirty Word Read More »
What does your role entail? The key areas are understanding customer and end-user needs, and helping to develop new products and services. We spend a considerable amount of time with customers around the globe understanding trends, talking to operators and staff, observing and interviewing exercisers and looking for new ways Precor can continue to improve
Five Questions With Adam Hubbard Read More »
Measuring body weight or body composition is an important part of any fitness program. Knowing what product is best for your business can be difficult in a market flooded with a multitude of measuring devices. In order to keep up with the competition, trainers and club/studio owners need body measurement and composition tools that provide
The first international and spanking new UFC Gym® shakes up Sydney’s fitness scene. Fans of Mixed Martial Arts (MMA) will be itching to check out the latest endeavour from the partnership of the world MMA leader, Ultimate Fighting Championship® (UFC®) and New Evolution Ventures™ (NeV). Introducing the UFC Gym®, the first of its kind in
Making a leap of faith to start your own fitness business can be daunting. We spoke to personal trainers who are at different stages of their business lifecycle, to find out the challenges, the rewards and their secrets to success “Be prepared to work hard, be committed to all aspects of your job, want to
Running a business in the health industry can feel like a bit of a juggling act. You need to simultaneously manage member retention, acquisition, marketing, staff, training, retail, cleanliness, maintenance, keeping up with industry trends, and more reporting than you ever thought possible. All the while you need to be watching your costs, and keeping
Efficient Systems For Managing Your Members Read More »
An efficient access control system is imperative in the ultimate success of any type of business, not only for letting the right people in, but keeping the right people out. Whether it’s a large chain of health clubs, a small studio, an unstaffed 24/7 gym or a one-man-personal training-show, choosing the right access control system
Gone are the days when owners might just throw an assortment of cardio equipment, some hand weights and a radio into a brightly lit room and call it a gym. These days we have so much information and research about how design elements can contribute to the success of a gym or PT studio. The
Beauty Means Business Read More »
The truth is, people make instant judgments about whether or not they’ll read your emails, and it’s all based on a quick glance. You do it too! Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if it’s worth our time If it
7 Ways To Make Your Emails Keepers Read More »
Article updated February, 2023 2023 is underway and time is not slowing for anyone. Running a business requires many skills – sales and marketing, accounting, team development, product and service implementation, system development, plus loads more Рare you tired yet? With all these hats to wear, it is easy to feel overwhelmed and, as
6 Simple Steps To Business Success Read More »
