New athletic equipment reimagines the traditional climbing machine for today’s modern gym.
COLORADO – March 17, 2020 – CLMBR today unveils a new climbing machine that reimagines the training facility staple that has received very little innovation over the last 40 years. By combining state-of-the-art design and cutting-edge technology, the CLMBR machine offers a rich fitness experience like no other. CLMBR will be making its public debut at the IDEA World Convention from July 8 – 12 in Anaheim, California.
Climbing – a full-body workout that combines high intensity cardio with resistance training – is one of the most efficient workouts possible, and a top-of-the-line climbing machine belongs in every fitness space, from commercial gyms to boutique studios.
However, the climbing machine segment has seen very little innovation over the last 40 years in regards to quality, design and technology.
CLMBR has identified and addressed the pain points that fitness facility operators and end users typically experience with traditional climbing machines. CLMBR delivers a highly durable piece of fitness equipment that is low-maintenance and created to be flexible enough for use in any space.
The user experience is unlike anything that has been seen in this segment – the CLMBR machine is an easy to use, inviting device complete with pre-loaded tutorial videos and a radically new design that is free of the typical central shaft found on other climbers.
Built with a lightweight aluminium frame and integrated wheels, the CLMBR machine is portable and easy to move.
The machine is engineered with high quality industrial grade materials, including Kevlar-reinforced belts, and is made specifically for heavy commercial use. Its critical parts are easily accessible, allowing for simple maintenance.
The CLMBR team chose to reinvent the existing climbing machine to change the workout world and help bring awareness to the modality of climbing. The open design removes the intrusive central pole typically found in outdated machines that blocks users’ view and is likely to interfere with correct body posture. The optional integrated audio system can fill a full studio with music and an instructor’s voice, removing the need for expensive and complicated audio systems. This updated design makes CLMBR an essential addition to gyms and studios for group fitness classes.
To create a state-of-the-art user interface, CLMBR partnered with experiential design firm Cactus. Key metrics, rich content and visuals are paired with an app to maximise the user’s experience. Metrics include the total vertical feet users have climbed, elevation, power, tempo and unique notifications when workout targets have been reached. CLMBR’s branding also speaks to this user-centred, optimised approach. Cactus assisted in the brand design, combining sleek lines with topographical features and vivid, modern colours that replicate the energy of mountain climbing.
“At CLMBR, we are at the forefront of the future of fitness, and we spent an extraordinary amount of time and intention on the research and development of this revolutionary machine,” said Avrum Elmakis, CEO at CLMBR.
“We are proud to introduce the machine that health clubs and their members have been waiting for, and we know it will provide them with new high-intensity challenges. The CLMBR machine climbs to new heights and is the perfect fit for the modern gym.”
“The CLMBR is unique in that it provides end users with an incredibly efficient, effective and safe workout, all combined with the ability to reference useful metrics to stay accountable and track progress over time,” said Christa Dellebovi, Director of Training & Education at CLMBR.
“Climbing is the perfect addition to nearly any workout routine and suitable for all fitness levels. With the ergonomic CLMBR, climbing can now be experienced on an inviting, easy to use and comfortable machine – the open central design is a game changer!”
The CLMBR team has joined with a unique group of ambassadors who believe in its mission. Current CLMBR ambassadors include Chauncey Billups, Parker Spencer, Lance Kendricks and Casey Mears. The machine is available for pre-order now.
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CLMBR’s mission is to revolutionise the climbing machine and empower people to achieve more with greater efficiency. Every detail of the CLMBR has been designed and engineered with the end user in mind. This is movement the body was made for. Visit the CLMBR website for more info.[/box]