This page was updated July 2026.
Reach the right people, not just a lot of people
There’s a difference between an audience and the right audience. What’s New in Fitness (WNiF) doesn’t simply chase eyeballs – we’ve spent over 15 years building a genuinely targeted community of gym owners, club managers, personal trainers, franchise operators and fitness professionals across Australia.
That means when you advertise with us, you’re not shouting into a crowd hoping the right person hears you. You’re speaking directly to the people who make purchasing decisions in commercial fitness. That’s equipment buyers, business owners and industry decision-makers who are already switched on to what’s happening in the sector.
If you sell to the fitness industry, this is where your future customers are already paying attention.
Advertising Options
1. WNiF Monthly eNewsletter
Our newsletter goes straight to subscribers who asked to hear from us — fitness professionals actively looking for industry news, new products, and supplier offers. It’s not a cold list; it’s a warm, engaged, relevant readership.
Ad blocks available from $149 per edition. Subscribe for free.
2. Banner and Block Advertising
Strategic positioning that puts your brand in front of people already thinking about fitness business.
Every visitor to the WNiF site is here for one reason: they’re part of the fitness industry. There’s no wasted exposure, no irrelevant traffic. Banner and block placements keep your brand visible to the same audience, visit after visit.
From only $99 per month. View banner & block options.
3. Commercial Fitness Equipment Supplier Guide
The ‘online expo’, built for buyers who are already looking.
The Supplier Guide is where operators go specifically to find equipment and service providers. This isn’t passive advertising, it’s placement in front of people actively searching for what you sell.
Secure your spot for as little as $199 per year.
Why advertise with WNiF?
We’ll never be the biggest site in Australian media, and we’re not trying to be. What we offer instead is precision: a niche, engaged, industry-specific audience of the people who actually buy fitness equipment, services and education. If your customers are gym owners, club managers, or fitness professionals, there are few places where your ad dollar works harder.
Ready to get in front of the right audience? Get in touch with our team today to discuss which option (or combination of options) fits your goals.