At What’s New in Fitness, we love a freebie as much as the next person, so we wanted to share this government-funded opportunity to help you grow and develop your fitness business! If you’re currently running your own business and just trying to get it up and running, there is a fully government-funded Fitness Business Boot Camp running next month that you can attend and then receive 12 months of business coaching.
What will be covered at Asuria's Fitness Business Boot Camp?
This 2-day event will provide fitness business owners with the knowledge and skills owners to grow their existing businesses and set themselves up for growth and success. The content will teach you about:
- Increasing revenue to industry-leading levels;
- Generating new revenue streams;
- Branding and growing your business profile;
- Reducing admin and paperwork.
Attending the boot camp will then give participants access to Asuria’s Self-Employment Assistance Program. This is a fitness industry-specific business coaching program that includes 12 months of 1:1 business coaching sessions and online workshops.
Sounds to be good to be true, right? If you’re sceptical about freebies, here’s a bit of background…
Why is the Self-Employment Assistance Program free?
Workforce Australia is a government-funded network of organisations that deliver employment services to employers as well as unemployed job seekers on income support payments. These organisations, (such as Asuria), are contracted by the Australian Government, through the Department of Employment and Workplace Relations.
Programs such as this are aimed at supporting entrepreneurial small business owners in achieving successful outcomes, which is all part of a healthy and happy economy. The training delivered by Asuria gets funded through Workforce Australia, which means it’s a free resource for eligible fitness business owners to access!
Who can attend the Fitness Business Boot Camp?
The criteria for meeting the eligibility to attend this workshop are that you:
- Are at least 18 years old;
Currently running your own business; - Legally permitted to be working in Australia;
You are not an overseas student studying in Australia or an overseas visitor on a working holiday visa;
Not an undischarged bankrupt;
Not already engaged in employment or education for more than 25 hours per week.
What does the Self-Employment Assistance Program include?
After kicking off with the boot camp, participants will then be able to access 12 months of ongoing support and resources through the program, including:
- Expert mentors who can provide business training and support from initial start-up stages onwards;
- Skills in making informed decisions by using expert analysis and advice to fine-tune ideas and ensure success;
- 39 weeks of Self-Employment Assistance income support and 26 weeks of rental assistance for eligible participants as well as a financial reimbursement of $300 towards business costs such as insurance;
- An accredited qualification in small business training with flexible learning options;
- Help in developing a business plan, coaching, and 1:1 advice sessions with a business mentor;
- Easily accessible coordinators, mentors, and trainers, who are locally based.
How do you book a spot on the Fitness Business Boot Camp?
If this is an opportunity that sounds like a good fit for either yourself or someone you know, you’ll need to register with Asuria to secure a spot.
The Fitness Business Boot Camp is running from 20th – 21st May 2023 in the Sydney CBD. You can register your interest and find out more by visiting this link.
Fitness Cartel Maroochydore Reopens After $3.6 Million Rebuild
Fitness Cartel officially reopened its Maroochydore club on Saturday 25 July, capping off a $3.6 million refurbishment. Founder and CEO Nathan James spoke to What’s New in Fitness about the reinvestment, the new demographic it’s already drawing in, and what smaller gym operators can take from it. “Phenomenal,” is how James described reopening weekend. “We
Get Ready for the 2026 AusFitness Expo Sydney
This article was updated July 2026. Thinking about heading to AusFitness Expo Sydney in 2026? The countdown is well and truly on, with the festival of health, fitness and bodypower returning to ICC Sydney from Friday 11 to Sunday 13 September. Whether you’re all about lifting heavy, chasing a new personal best, or hunting down
Gear Up for AusFitness Industry Sydney 2026
This article was updated July 2026. The AusFitness Industry Trade Show & Summit is back at ICC Sydney on 11-12 September 2026, and for anyone working in the fitness business, it’s probably the most useful two days on the calendar. It’s the only dedicated fitness and wellness trade show in Australia, and it’s where gym
Fuelling a New Era of Women in Fitness Industry Career Progression
Women in the fitness business Australia have long been the backbone of an industry they have rarely been invited to lead. Despite representing more than half of gym members and a significant share of the fitness workforce, women remain underrepresented at ownership and senior leadership level across the country. That conversation is getting louder in
Why 80% of Personal Trainers Quit Within a Year and How AI Is Fixing It
The fitness industry has a personal trainer problem. Not a talent problem. A system problem. And new AI-driven technology is exposing just how outdated the model really is. Picture this: a newly qualified personal trainer, six months into their first gym role, technically excellent and genuinely passionate about helping people move better. But they are
Boutique Fitness Trends in 2026 and What They Mean for Australian Studio Owners
New research from boutique fitness management platform bsport surveyed more than 550 studio members globally to find out what drives discovery, loyalty and growth. The findings have significant implications for how Australian fitness businesses operate, market and grow. Running a boutique fitness studio in Australia has never been more competitive. New studios are opening constantly,