Tuesday , July 14 2020
Home / In the news! / Xfit Brands Inc & EYE Fitness – Australian Distribution Expansion
Xfit - EYE Fitness Distributor Expansion

Xfit Brands Inc & EYE Fitness – Australian Distribution Expansion

EYE Fitness expanding Xfit Brands in health club outlets throughout Australia, confirms US$750,000 purchase commitment

Global supplier of functional fitness and MMA equipment, XFit Brands, Inc. (XFTB), sold at retail and fitness outlets worldwide whose brands include XFit Brands®, Throwdown®, and Transformations™, announced that it has expanded its partnership with Australian commercial fitness supplier EYE Fitness, confirming a USD$750,000 distribution purchase commitment. Fulfilment of the commitment is expected to have a material impact on the Company.

EYE Fitness is one of the leading suppliers of functional fitness equipment to the health club industry in Australia. Xfit® Brands and Throwdown® have been working with EYE Fitness over the past 12 months with excellent sales results across the portfolio.

As a result, EYE Fitness has decided to both increase the depth of the portfolio within Australia, and to expand the breadth of countries to fitness accounts in Thailand, Singapore and the UK.

EYE Fitness will be expanding the Throwdown® and Xfit® Brand portfolio throughout Australia and other country key accounts in all their fitness operations.

EYE Fitness has continued to develop their relationship with the XFit® brands team showcasing some of their leading products, the UTC and UTC K2 Training Centres at the leading Fitness and Health Expo – FILEX 2016 in Australia recently. Nick Aspinall, co-owner of EYE Fitness commented, “The XFit® Brands portfolio of equipment, combining superiorly engineered multi-functional rigs with unique education programs, is a class-leading turnkey solution. It is allowing us to really forge ahead not only within Australia and New Zealand but also into new markets throughout SE Asia and Europe. XFit® and Throwdown® are globally recognised brands that we are proud to be associated with and work with down under.”

Ted Joiner, President of Xfit Brands and EYE Fitness leadership recently met in Australia to debut the latest portfolio innovation at the largest fitness show in Australia. EYE Fitness is rapidly expanding their distribution in fitness outlets in the country as health and wellness becomes more and more popular.

EYE Fitness services all of the top Health Club facilities in Australia and has recently been expanding to adjacent markets in South East Asia.

XFit Brands has been growing compound annually in excess of 40% over the past three years, and most recently achieved its highest record sales quarter in history. The recent expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items enables the company to provide a one-stop shop for major gym operators. With their global manufacturer network, Xfit brands will ship directly to Australia to facilitate EYE Fitness strategic growth with the quality and value needed to exceed their customer’s expectations.

Ted Joiner, President of Xfit Brands and Throwdown Industries commented, “We continue to expand the Throwdown brand internationally with world class partners. EYE Fitness is the most dominant fitness operator in Australia and we are fortunate to have such a great relationship with a great leadership team in the Australia. The EYE Fitness representation of the Throwdown® and XFit® Brands at the Filex Trade Show was impressive on many levels. It is encouraging to see such high demand for our products in Australia, and to further confirm that our one-stop-shop strategy is taking hold with customers around the globe.”

About XFit Brands®
XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning MMA, CrossFit, and other High and low impact fitness regimes and owns the trademarks XFIT® for its Functional Fitness line, Throwdown® for its MMA portfolio, and Transformations® in programming. The company’s portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company’s websites are www.xfitbrands.com and www.throwdown.com.

About EYE Fitness
EYE Fitness was established to bridge the gap between inactivity across youth and adult populations in Australia by incorporating innovative health and fitness technologies to get more people active. EYE Fitness has solutions for individuals and businesses to all benefit from as well as the elite sport performers. EYE Fitness is dedicated to educating lifestyle balance of everyone through exercise. By providing products, programs and solutions to help more people be more active, more often, EYE Fitness is making a difference to the health of Australia’s people and the generations to come.

The EYE fitness management team culminates years of experience crossing industry and knowledge bases to bring organisations real turn-key and proven solutions for health and fitness businesses, not for profit, community facilities, schools and the education system as well as the elite sports and training groups.


Check Also

Industry Calls For National Consistency Ahead Of VIC Gyms Reopening

Industry Calls For National Consistency Ahead Of VIC Gyms Reopening

Ahead of Victorian gyms and fitness facilities reopening next Monday. Fitness Australia is calling on ...