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Advertise With What’s New in Fitness

The What’s New In Fitness (WNiF) website has become known as the go-to resource for what’s new in the Australian fitness industry.

Include a quarterly digital publication, a monthly eNewsletter with over 8,000 subscribers, a weekly ‘news feed’ to over 3,500 fitness industry professionals, and you have a formidable advertising platform.

View WNiF Media Kit

Who take advantage of WNiF portal?

  • National and international commercial gym equipment suppliers
  • Domestic gym and fitness equipment retailers
  • Fitness course and education providers
  • Fitness franchisors including gyms, 24 hour gyms, personal training studios, group fitness provides
  • Sports and nutrition supplement suppliers
  • Sportswear retailers and clothing manufacturers
  • Event organisers


Perfect for start up supplier businesses (especially nutrition supplement companies, sportswear and clothing manufacturers and retails, fitness and training aid suppliers) and essential for established commercial and domestic fitness suppliers.

The WNiF Advertising Network offers a variety of ‘push’ and ‘pull’ marketing opportunities to suit your strategy. Starting at only $99, and packages built to cater for every budget, you can get your business out there and in focus within the Australian fitness industry’s professional network and beyond.

View WNiF Media Kit

Quick links to some of our advertising options:-

  1. WNiF Quarterly Digital Magazine – Quarterly (4 x digital editions) publication readership over 200,000 fitness business decision makers per edition – ads from $99. Subscribe for free.
  2. Commercial Fitness Equipment Supplier Guide – The ‘online expo’ with over 1,200 registered businesses – ‘Premium’ advertising from $149 per month. Create Supplier Company Profile.
  3. WNiF Monthly eNewsletter – The industry’s trusted eNewsletter for over 8 years – positions from $149 per edition. Subscribe for free.
  4. Targeted Email Campaigns (examples below) – Solo email campaigns to your target market – campaigns from $750.
  5. Banner and Block Advertising – Strategic position maximises exposure for your business from only $99 per month.
  6. WNiF Weekly News Feed – Keeping you finger on the pulse from only $99 per edition – over 3,500 subscribers. Subscribe for free.
  7. Featured Article Placement – Get ‘sticky’ on the WNiF home page website from $149 per week.

Almost all supplier businesses subscribe to a package where we can create a campaign over a 6 or 12 month period with strong brand recognition, prominent positioning and awareness, constant touch points and repetition all playing a part in the success.

1. WNiF Quarterly Digital Magazine

Q: Who should advertise in this publication?

A: Any supplier who has a product, service, course, franchise or opportunity they want to take to market.

Q: What will it do for their business?

A: Position it in front of key industry decision makers – a crucial marketing strategy – this is you r opportunity.

Stats, dates, costs, specs and more are all available on the WNiF Online Media Kit. View all editions of the WNiF Magazine on our Newstand.

2. Commercial Fitness Supplier Guide

This website would not exist without our relationship with the Australian commercial gym and fitness equipment suppliers. With a steady flow of content coming from those suppliers, it made sense we build a platform containing a comprehensive guide of all the commercial fitness suppliers available to the fitness business owner community.

The WNiF Commercial Fitness Equipment Supplier Guide contains over 1,200 registered commercial fitness supplier businesses. Showcasing your supplier business to over 28,000 unique visitors per month, you know you are reaching your true target ‘trade’ audience with all the relevant information on your range of commercial fitness equipment and supplier products and services to help them make that purchasing decision.

The WNiF Commercial Fitness Supplier Guide is “online fitness supplier expo”.

For details on how to list your supplier business contact the WNiF Team today on 1300 38 38 77. Learn more about creating a Company Profile on the WNiF Supplier Guide.

View WNiF Media Kit

3. WNiF Monthly eNewsletter

The WNiF monthly eNewsletter is the industry’s most trusted fitness business resource with over 8,200 fitness business decision maker subscribers.

Expect to be reading about the latest technology available from suppliers around the world, new product releases and announcements, promo videos, trade offers and discounts, press releases and a whole lot more.

The WNiF eNewsletter represents a highly targeted and quick response fitness marketing and advertising platform for any fitness supplier, fitness course provider, fitness franchisor and those looking to sell their fitness business.

Subscribe to our monthly eNewsletter. Click on the images to view previous editions.

WNIF eNewsletter - June 2015WNIF eNewsletter - June 2015WNIF eNewsletter - July 2015WNIF eNewsletter - August 2015

For a full rundown of specs, costs, distribution, deadline dates and a quick quote click here.

4. Targeted Email Campaigns

A targeted email campaign differs from the WNiF eNewsletter in two ways. Firstly, all of the content is for your business only (the WNiF eNewsletter features up to 8 suppliers) and secondly, your message is send to a specific targeted group e.g. gyms & personal training studios in NSW, VIC and QLD (whereas everyone on the distribution list receives the WNiF eNewsletter).

Suppliers can connect with a specific ‘trade’ audience such as gyms, health clubs, fitness centres, PT studios etc.

Choose your audience – targeted email campaigns are available for the B-2-B market with over 10,000 registered businesses or for the B-2-C market we have over 450,000 Australian health and fitness conscious consumers in our database.

Click on the links below to view some examples:

Training Sense
Schweppes Australia
Technogym Australia
The Community Network
Star Trac
Australian Fitness & Health Expo

Contact us direct on 1300 38 38 77 for quote on your next campaign.

View WNiF Media Kit

 5. Banners and Block Advertising

Online banner and block advertising gives you the opportunity to tap into a cost effective means of increasing your brand exposure. Positions are available throughout this site. Strategically placed, you can look to maximise the exposure of your business, campaign or promotion.

You can see examples throughout the website. With the option of ‘static’ or ‘animated’ and costs starting from as low as $149 per month we can place a campaign to suit your budget and purpose.

We can even make your banner or block ‘responsive’ so it adapts in size to it’s viewing environment (desktop down to mobile device).

Some examples can be viewed below. For additional information including costs click here.

MINDBODY - Strengthen your fitness business

Matrix Fitness Global Banner

Technogym Australia

TRX - Functional Training Solutions provided by NovoFit

6. WNiF Weekly News Feed

The WNiF Weekly News Feed currently has 3,509 fitness professional subscribers (July 2017).

Comprising a ‘lead in‘ of the 7 newest articles from the website, the Weekly News Feed provides readers with a snapshot of the latest news published on the WNiF website.

The news feed is distributed every Tuesday morning and is designed to be 100% Smartphone and tablet compatible allowing easy flow and reading regardless of what device it is viewed on.

Strictly limited positions available. Custom packages available for multiple weeks. For more information including examples click here.

7. Featured Article Placement

For only $249 you can make your feature article ‘sticky’ on the ‘Home‘ page by taking the first and top spots! is an extremely fast moving website with at least one article or post published every single day of the week.

This is a great way for your business to retain some longevity with your article. Details on how it all works can be found here.

If you have a questions about any of the above or would like to speak to a WNiF Team member, send us a message through our contact page or call us today on 1300 38 38 77.

View WNiF Media Kit