Fitness Industry Pro Glen Taylor to Lead Australian Business Development.
MINNEAPOLIS, August 24, 2020
FitnessOnDemand, one of the world leaders in the curation and delivery of premium fitness content to clubs and gyms, has made a senior addition to the company’s global sales force.
Based in Brisbane, Australia, fitness industry professional Glen Taylor brings more than two decades of experience to the role of growing FitnessOnDemand’s southern hemisphere business interests and client gym portfolio.
After leaving the army, as a Physical Training Instructor he transitioned into fitness equipment sales, where he excelled. He has since held many positions within the fitness industry from state to country manager roles and worked with a wide variety of leading industry brands such as Cybex & Matrix.
During his long track record, Glen also has owned and operated gyms and recently looked into FitnessOnDemand products and services as a way to bring enhanced fitness content offerings to gym members.
“We had investigated using FitnessOnDemand’s content services at my gym before the pandemic,” says Glen Taylor.
“But once Covid-19 hit in Australia we knew immediately that we needed to enhance our digital and virtual fitness offerings. That also gave me firsthand insight into FOD’s portfolio of content and the new FLEX program that allows clubs to stream content to their members wherever they are. When that happened, it got us over the finish line – and I realised that I wanted to get more involved in trying to help grow FOD’s services to clubs here in Australia, who are all working on their virtual fitness programs for their members.”
Taylor takes the reigns, effective immediately with a plan to focus on health clubs and gyms before eventually expanding sales outreach into other virtual fitness categories including multi-family dwellings, hospitality and corporate campuses.
“We’re thrilled to have Glen join on board,” says Armin Krienke, Director of Business Development. “He brings an enormous amount of market knowledge and a diverse background from many facets of the fitness industry. Glen’s already at work with us and we know he’s going to be a major asset for all of our Australian customers both existing and new.”
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About FitnessOnDemand (www.fitnessondemand247.com)
FitnessOnDemand is a global leader in the collection, curation and provision of high-quality, premium digital fitness content from some of the world’s leading names and experts in personalised fitness. The company is the only provider of Omnichannel content in the fitness industry, meaning customers can experience branded content via mobile app, smart device or in-club and in-room installation. This Omnichannel model allows club managers and owners to build brand loyalty among membership, and keep members engaged wherever they may be. FitnessOnDemand is a leading provider of digital fitness to many industries including health clubs, premium residential and business property developers and leading, luxury hotel chains. Content creators include Jillian Michaels, SH1FT, Zumba & Strong by Zumba and many more.