When it comes to content, video is king. Often you just don’t know where to begin. Smartphone, a mate with a DSLR or a college kid looking for experience. Whichever way, you get below-par content and a shady client experience.
While professional video production can seem like a big expense for your business, the return can far outweigh the investment.
The result is the enhancement of your business brand, content that engages and informs customers, and a comfortable on-set experience.
In the end, this all helps to develop a healthy relationship with professional creatives, and generate more clicks and conversions for your business.
Here are 5 reason you should look to a hire a professional video agency to tell your story:
1.YOUR BRAND – As you know, high quality, reliable products, and services are important. So why skim on your video production content? We’ve all seen bad commercials, cheesy ads, and low-quality social media content.
There’s definitely a time and a place for smartphone-captured content and user-generated video.
But when you’re looking to showcase who your organisation actually is and what you do, or market a new line of products or services, don’t settle for low-quality, unprofessional video content which will, in turn, reflect poorly on the product or service you’re offering.
Hiring a professional video production agency increases the likelihood of obtaining high-quality content to post on social media and your website which enhances your brand’s image in the public eye.2.ENGAGING STORIES – Most professionals in the video production industry pride themselves in being storytellers. Stories hold an important place in the human heart, and what separates a good agency from a great agency is the ability to tell a story that truly engages an audience.
Take the most mundane product or service. When crisp, beautiful imagery is combined with the perfectly crafted voiceover or interview soundbites, a story is created and an audience is informed and captivated into your brand and the services you offer.
When you hire a professional video production agency, you’re hiring professional storytellers who will engage new clients through the power of your brand’s story.3.RELAXED SET – Anyone who is not a professional on-screen actor or television show host will tell you that being on camera can be awkward and uncomfortable. The role of the director on-set with a professional video production team is to create a comfortable and efficient set environment where interviewees feel natural and conversational.
Running a set efficiently and making the most out of the allotted production time is a high priority for the agency as well.
Capturing high quality and a high quantity of solid, usable footage and soundbites makes post-production easier and happier clients with the final cut.
Hiring professionals mean hiring a relational crew who will bring an enjoyable experience to your organisation during production and beyond.4.BUILD RELATIONSHIP – Relational creatives may not be the easiest to come by, but developing a strong relationship with a professional video production agency gives you easy access to creatives who care about their clients. Let’s face it, despite how creative you may already be, you have a business to run and a team to manage.
Partnering with trustworthy agency creatives who care about you, your brand, and your success as a company enables you to obtain higher quantities and quality of video marketing content by delegating this responsibility to your agency partner.
Your video production agency works day and night to enhance your brand and tell your story which enables you to focus more on investing in your team and your clients.5.GENUINE CONVERSIONS – Okay, so you’ve hired the professionals who have created an engaging story through an efficient and comfortable set environment and you’ve decided that the process was pretty sweet. The result? A partnership with your creative agency.
NOW WHAT? Sure you can hit the “post” button on Facebook and LinkedIn, but how do you reach those who haven’t followed you yet?
An in-house service agency can provide a strong digital strategy and marketing consultation in order to use your hot, new content most effectively.
Bringing your fresh, new and engaging video content together, your agency can create a marketing funnel for truly effective use of your videos to generate interest, clicks, and conversions.
FourD Media is a new specialist video production and marketing agency for the fitness industry with a professional Team who understand how to produce engaging and inspiring video content that drives results. Visit www.FourDMedia.com.au to find out more and to view some of our success stories.
Article written by Craig Mac for the What’s New in Fitness Magazine – Summer 2018 Edition.