Renowned fitness apparel brand, Rumi Yoga Wear has announced it is rebranding as RUMI X.
Since their launch in 2014, Rumi has rapidly established itself as the yoga wear brand of choice amongst many avid ‘yogis’ and fitspo influencers on a global scale.
The rebrand to RUMI X is set to take the brand to the next level as it will feature not only active wear that is suitable for yoga, but other fitness activities as well.
RUMI X is has been created to make the wearer feel good; right from the sustainable fibres through to the luxurious feel of the end product. Advanced technical fabrics and innovative designs push the limits of performance beyond other apparel on the market.
Feeling good, both in and out of the gym, is key in the RUMI X ethos, so not only are the products comfortable, practical and vibrant, they are also made from sustainable sources, such as recycled plastic bottles* and used coffee grinds**.
Designed with care and thought for the individual’s needs and requirements, RUMI X products have all been designed with comfort and functionality front of mind. The vast array of coloured patterns and unique designs allow fitness fans to express their own personalities and passions through their active wear.
To coincide with their rebrand, RUMI X is also introducing three lines of tops: sports bras, tanks and long-sleeved tops all created from used coffee grounds, to complement its existing lines of capris, leggings, maternity leggings, shorts and headbands.
RUMI X will be showcasing their new range at the upcoming Mind Body Spirit Festival in Sydney in May 2016.
*The compounding process of plastic bottles converts into a wearable fabric. Depending on the style of the apparel, 13.5 to 16.5 individual bottles are used.
** Using S.CafeTM technology, the coffee grounds are embedded into the fibre used to create the fabric, which allows for maximum odour control, fast drying, UV protection and rapid cooling.