Sunday , June 26 2022
Home / In the news! / Where’s My Protein?
Where Is My Protein

Where’s My Protein?

My second day visiting the UK’s North West and I’ve popped into 3 of the supermarket chain giants and I’m disappointed.

Where are the range of protein shakes, bars, balls, crisps and nutritional supplements? There is more of a range in my little home town Avalon Beach Woolies than all 3 of these supermarkets put together. Check online for a ‘special nutrition’ store was the advice coming from one of the store assistants.

45 minutes later, I’m opening my emails, and I came across a media release and instantly thought what a brilliant idea. A concept protein shake store from Nutrition Store, a world first they say, launched in Sydney, Australia. A healthy ready to drink protein shake using frozen yoghurt (courtesy of Frosty Boy Australia) as a base with the added benefits of prebiotic and probiotic fibres. With as much protein as any of the usual ‘ready to drink’ offering, it’s a yes please from me and exactly what I needed.

That’s innovation coming from the Aussies with 6 more stores due to open this month.

Here’s a thought, why restrict a healthy, nutrition shake to the gym, let’s have a little kiosk in every supermarket next to the deli or even an offering from our fav cafe.

Stay tuned for more thoughts, news and experiences – Craig Mac.

 

Check Also

Fitness Australia And Latrobe University Launch Survey

Fitness Australia And Latrobe University Launch Survey

Fitness industry to have its say on the value of regulation. Driving consumer confidence and ...