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Headline fitness news is covered here which includes new fitness equipment product releases and announcements, fitness equipment and training videos, fitness industry research, industry trends, new business opportunities for fitness professionals and enthusiasts, new fitness franchising programs, interviews with prominent fitness industry experts, fitness industry legal issues and challenges plus other relevant authoritative industry news.

Why the wearable explosion is driving the convergence of fashion and technology

Apparel brands and digital platforms are competing to make consumer wearables that weave technology into life. In an age where fashion continually romps through society’s wardrobes and technology governs our everyday lives, we’ve finally reached a crossroads where industry boundaries between apparel brands and digital platforms have started to blur. And consumer wearables—the bridge between

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Have Your Say About Current Fitness Education

Fitness Australia is working with Service Skills Australia (SSA) to collect perspectives and feedback from within the fitness industry regarding the current practices for fitness qualifications and course providers of the Sports, Fitness and Recreation Training Package, to ensure they are of high-quality and reflect the current workforce skills needs of the fitness industry. The

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Get Your Cholesterol Tested – For FREE!

Chemmart® Pharmacies are again offering free cholesterol checks following the overwhelming response to the first campaign run earlier this year. More than 8,500 customers took advantage of the free checks over the three week campaign period in April. As a result, Chemmart® Pharmacy has brought back the offer to continue to raise awareness of the

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Australian Bone Health A Real Cause for Concern

Australia is struggling to cope with the burden of osteoporosis with complications arising from thinning bones on the rise. According to Osteoporosis Australia, an average of 262 hospitalisations occurred daily across the nation (one every 5-6 minutes) as a result of osteoporotic fractures[i]. And bone experts predict that the stats will just keep increasing in

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