In the news!

Headline fitness news is covered here which includes new fitness equipment product releases and announcements, fitness equipment and training videos, fitness industry research, industry trends, new business opportunities for fitness professionals and enthusiasts, new fitness franchising programs, interviews with prominent fitness industry experts, fitness industry legal issues and challenges plus other relevant authoritative industry news.

Amer Sports acquire Sports Tracker

Amer Sports Develops Next Level Digital Services With Sports Tracker

The recent Sports Tracker acquisition leads the way to the future where sports equipment and apparel merge with the Internet of things. Sports Tracker is a digital accelerator for Amer Sports brands, says business unit director Marko Orenius. Marko Orenius is the business unit director for digital services in Amer Sports. He is responsible for […]

Amer Sports Develops Next Level Digital Services With Sports Tracker Read More »

Show Clients Their After Pic, With Visual Fitness Planner

With a 98.8% retention rate, it’s no surprise that for the past 14 years the Visual Fitness Planner (VFP) has successfully motivated prospects and new members in almost 2,000 gyms/facilities in 14 countries, to begin their fitness journey. The Visual Fitness Planner™ (VFP) is an innovative and engaging tool that enables clubs, studios and personal

Show Clients Their After Pic, With Visual Fitness Planner Read More »

Fast Food Labelling Turns Around Purchasing Behaviours In Young Aussies

Labelling fast food menus with kilojoule values can shave almost 1,000kJ from the average daily diet of university students, according to new Australian research. The study, involving 713 University of Sydney students aged 19 to 24 years, looked at the effect of introducing energy (kilojoule) labelling and a social marketing campaign on fast food choices

Fast Food Labelling Turns Around Purchasing Behaviours In Young Aussies Read More »

Story Time: New Health Weapon Converting Children To The ‘Greener’ Side

The simple act of reading aloud and sharing positive stories about food and nutrition can boost fruit and vegetable intake in young children, according to research. Queensland-based dietitians found the number of fruit and vegetables eaten by children increased by an average of one serve per day after attending a story time session about good

Story Time: New Health Weapon Converting Children To The ‘Greener’ Side Read More »

Small Group Training for Better Retention

Capture the Power of Small Group Training for Better Retention at Your Fitness Facility Small group training is one of the most powerful tools for club operators to engage members in their fitness journey. It’s no wonder operators are hopping on the small group training bandwagon. Small group training is one of the most powerful

Small Group Training for Better Retention Read More »

Modibodi High Performance Underwear

Modibodi is an Australian brand that manufactures fashionable and comfortable, high-performing underwear from premium natural and synthetic fabrics.  Modibodi garments use patented fibre technologies to give women everyday freshness and protect against life’s common unmentionables- light bladder leakage, menstrual onset/spotting, discharge, odour and sweat. The patented fibre technology is the result of 18 months of

Modibodi High Performance Underwear Read More »

Precor Completes Its Third Largest Global Install

University of Manitoba’s Active Living Centre officially opens. The state-of-the-art facility made possible thanks to a federal-provincial partnership In the USA, the University of Manitoba’s Active Living Centre opened its doors to give students and members of the community full access to the facility for the first time. Officials from all levels of government joined

Precor Completes Its Third Largest Global Install Read More »

Get More From Functional Training With Connexus By Matrix Fitness

Get more from functional training with Connexus Connexus is the single solution that lets you offer a wide variety of functional training programming and specialty classes in one training space. Multiple adjustable attachment points offer maximum versatility and easy transitions between exercises. The expandable and repeatable system accommodates multiple members – all doing the same

Get More From Functional Training With Connexus By Matrix Fitness Read More »

Dharma Bums: The Business of Ethical Activewear

The story behind Dharma Bums – the pioneers of the true ethical Australian made Activewear DHARMA BUMS is an Australian yoga and activewear fashion label with a difference. Based on Sydney’s Northern Beaches and established in November 2013, DHARMA BUMS is a brand devoted to delivering high quality, beautifully designed ethically produced clothing, with the

Dharma Bums: The Business of Ethical Activewear Read More »

Scroll to Top