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Headline fitness news is covered here which includes new fitness equipment product releases and announcements, fitness equipment and training videos, fitness industry research, industry trends, new business opportunities for fitness professionals and enthusiasts, new fitness franchising programs, interviews with prominent fitness industry experts, fitness industry legal issues and challenges plus other relevant authoritative industry news.

Emmett Williams Co-Founder MYZONE Talks To Craig Mac

Craig Mac catches up with Co-Founder and Global Managing Director of MYZONE, Emmett Williams at The Fitness Show 2017 in Sydney at the ICC Darling Harbour. Formed back in 2011 when wearable technology was in its infancy and technology giant FitBit were only starting out MYZONE entered a market to ‘make movement measurable’ and create […]

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Oxygen Athletic Altitude Training Rooms - Altitude By Design

Simulated Altitude Rooms – More Than Just Technology & Science

Simulated Altitude Rooms by OXYGEN ATHLETIC – More than just technology and science. Simulated Altitude Training (SAT) isn’t a new concept. The physiological benefits are well documented. These include increased metabolic demand leading to accelerated weight loss, and with the correct training protocol, gains in lean body mass. The technology behind the production of SAT

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Fitness Trackers Not Accurate At Measuring Calories

Fitness Trackers Poor At Measuring Calories Burned

Most fitness trackers are good at measuring heart rate but poor at measuring calories burned, a study suggests. As a result, people should be cautious about using fitness trackers to judge what to eat, Stanford University scientists said. The study recommended that companies release data showing how their devices work out measurements. The accuracy of

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Life Fitness - Seamless Pairing With Apple Watch

Life Fitness To Offer Seamless Pairing With Apple Watch

Australia, June, 2017 Life Fitness, the global leader in commercial fitness equipment, today announced that its cardio equipment will pair wirelessly and seamlessly with the Apple Watch so exercisers can track the most accurate measurements possible. When beginning a workout, simply tapping Apple Watch to the fitness console establishes a connection. There is no need

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STRONG by Zumba

STRONG By Zumba® – The Non-Dance High Intensity Workout

Global dance-fitness leader Zumba is redefining high intensity workouts through music with the launch of STRONG by Zumba®. This all-encompassing one-hour group exercise class combines body weight, muscle conditioning, cardio and plyometric training moves, all synced to original music designed to match every single move. The beat acts as the ultimate motivator, so that means

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Wexer Survey - Virtual Group Fitness

New Research Shows Virtual Fitness Boosts Member Retention

LONDON – June, 2017 Offering virtual fitness classes in your gym can drive significantly higher levels of member engagement and retention. This is one of the top line findings of new research conducted by global market leader Wexer. The study of 1,400 members, published this month, found that:- 52.2% of virtual users visit the gym

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Sufferfest - Fitness On Demand

Sufferfest Indoor Cycling Partners With Fitness On Demand

SINGAPORE – June 1, 2017 The Sufferfest, a comprehensive indoor training system for cyclists and endurance athletes, today announced a partnership with Fitness On Demand™, a leader in fitness delivery products for media and programming. The collaboration will allow facilities who use the GROUP™ platform by Fitness On Demand™ to access the full collection of

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Baileys Health & Fitness - Choose Fitness On Demand Virtual Group Fitness Classes

Fitness On Demand – Adding Value To Your Business

Group exercise is a valuable amenity that not just helps keep members fit, but also builds community and improves member retention. However, not all members can take in-person classes when they’re offered. With this in mind, Bailey’s Health and Fitness partnered with Fitness On Demand to offer on-demand group fitness. Here, Addie Kasraeian, the corporate

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LANDICE - The World's Number 1 Rated Treadmill

Landice Launches L10 Treadmill To Complement Cardio Collection

Landice, a second-generation family-run business that has been manufacturing fitness equipment in the USA for over 50 years, announced the availability of its newest commercial treadmill – the L10. The L10 is the latest addition to Landice’s existing club cardio package, which includes the L7 and L9 Club Treadmills, the U9 Upright Bike, the R9

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Fitness on Demand - 3 Months Free - NL

Final Days – Get 3 Months Of Fitness On Demand™ Free

The Future of group fitness, delivered on demand. Fitness On Demand™ recently released their latest virtual fitness platform, GROUP™, exposing some of the biggest advancements in virtual fitness technology. GROUP™ is designed for fitness studios and small group training zones to optimise their group fitness offerings by instantly injecting hundreds of premium fitness classes into

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Total Gym - New ELEVATE Circuit

The New ELEVATE® Circuit – Functional Bodyweight On An Adjustable Incline

The new ELEVATE® Circuit is the only circuit on the market to feature functional bodyweight resistance on an adjustable incline. The ELEVATE® Circuit excited visitors at the recent Fitness Show in Sydney. With the introduction of some new features such as more adjustments to suit all fitness levels, and a new Sleek Black range of

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Listen To Your Body - Personal Training franchise opportunity

Listen To Your Body Franchise Opportunity

Listen To Your Body (LTYB) are excited to announce a great opportunity to partner with Aligned Leisure, a fully owned subsidiary of the Richmond Football Club. The LTYB arrangement with Aligned Leisure allows us the opportunity to establish a Listen To Your Body Group Personal Training Studio within a large leisure facility in Eltham. The

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