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Under Armour Pay $710 Million To Connect With Customers

Justin Tamsett from Active Management, recently shared his #IHRSA2015 experience about Bill McBride, who told the story of Under Armour and how they sought some creative thinking in order to better connect with people who buy their product.

The result of that thinking? A purchase of three fitness apps that were making NO money… for a grand price of around 710 million AUD!

Watch and learn from the following video, or to find out more contact Justin using the form below.


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