selling fitness to generation z

attracting gen z to your fitness business

Strategies for Attracting Gen Z to Your Fitness Business

When it comes to fitness, there are so many options out there – it’s a great thing for consumers as there’s bound to be a flavour everyone enjoys. This smorgasbord of choice, however, can make retention harder than ever for fitness business owners because there’s always a bright shiny object calling your members away. In […]

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les mills strength and development australia

New Offerings from Les Mills set to Inspire the Next Generation

Article updated October 2024. With Gen Z and Millennials accounting for around 80% of the total fitness market, clubs have no choice, but to sit up and pay attention to what it is they want. As strength-based workouts continue to soar in popularity for this demographic, gym operators are asking how they can lure them

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