Last year, health club membership topped 174 million consumers around the globe. Industry revenue totalled an estimated AU$118.8 billion in 2017 and the club count exceeded 200,000 facilities. As leading markets posted strong performance, emerging markets — particularly in the Asia-Pacific region — showed potential for continued growth, according to The 2018 IHRSA Global Report, […]
IHRSA: Global Markets Boom Read More »
24 hour gym chain Plus Fitness has raised over $140,000 for Beyond Blue during its National ‘Lift Yourself Up’ campaign. The national initiative saw over 150 of its Australian-based franchisees join together to run a campaign that highlighted the benefits of exercise in addressing mental health issues. Each participating franchisee donated $25 for each new
Plus Fitness Membership Donation Raises Awareness Read More »
FITREC.org is pleased to announce the appointment of Mel Tempest as Global Ambassador for FITREC fitness registration services. FITREC Managing Director Dennis Hosking states “Mel’s enthusiasm for collaboration and the progress of the fitness industry aligns very well with FITREC.” With a focus on guiding club owners and fitness business professionals towards more effective, efficient
FITREC Announce First Global Ambassador Read More »
The new Spring 2018 Edition of the What’s New in Fitness magazine is the 20th Edition and continues to be a great resource for fitness professionals with relevant industry news, articles and resources to better inform you and your business. WNiF present fitness professionals with meaningful and useful content regardless of their capacity in the
OUT NOW! – The Spring Edition Of The 2018 WNiF Magazine Read More »
Most fitness businesses I work with have run Facebook ads in the past with varying degrees of success.The usual case is that a lot of money is spent with disappointing results. So before you run a Facebook ad campaign, use the tips below to get a better return on your time and money. Think about
How To: Get More From Your Facebook Marketing Read More »
Sydney, Australia, 16th August 2018 Fitness Australia today, has officially announced nominations open for the 2019 Australian Fitness Awards. The newly formed Awards are open to everyone in the industry and seek to recognise and celebrate outstanding businesses and professionals. Anyone can put forward a nominee. Businesses and individuals can self-nominate. The Australian Fitness Awards
Calling All Outstanding Fitness Businesses & Professionals Read More »
Wednesday 25th July, SYDNEY, Australia Fitness Australia today announced their Quality Accreditation Program is now open for gyms, fitness centres, fitness businesses and clubs in Australia. This initiative is the first of its kind and provides assurance to consumers and industry that accredited fitness businesses are professional and committed to providing quality service, customer care
New Quality Accreditation Program Raises Industry Standards Read More »
Does your direct debit billing provider help you sign new clients? If not, you need to consider how partnering with PaySmart could help build your business. If customers make regular payments to access your services, direct debit billing is the way to go, and PaySmart’s join online feature can help you complete this payment loop
Making It Easier To Sign New Clients Read More »
Are you frustrated with trying to build a team? One of the toughest roadblocks for advanced fitness business owners is the massive frustration with trying to build a team. It’s not rocket science to hire some coaches. But building an actual TEAM that cares about the business as much as you do? Well, that’s something
How To Build A Team That Cares About Your Fitness Business Much As You Do Read More »
There’s one golden question every fitness industry entrepreneur wants the answer to: How to market their fitness business to their target client? In an industry that generates over $80 billion every year, it isn’t easy to effectively grab your slice of the pie. In fact, the number of gyms and fitness studios continues to increase
How To Market To 3 Generations – Part 1 Read More »
Some business owners fill their schedule with great clients. Their calendar is full with people who follow the program that gets them results, people who are fun to be around, people who refer others, and people who pay on time. Other fitness business professionals and owners don’t have all that. Their calendar has a lot
Fill Your Schedule With Great Clients Read More »
It’s tempting to offer special deals, introductory offers and bargains to entice new clients to train with you. However, there’s a fine line between attracting more clients and seriously devaluing your services. Here, we explain the sensible way to approach specials. 1 – Don’t offer anything for free A free trial or training session is
The Sensible Approach To Membership Deals & Discounts Read More »
