Australian activewear label, svvet, is bucking the athleisure trend with a range of workout wear designed for actual workouts, not fashion.
Designed with simple colours and minimal branding, svvet argues the industry has become too fashion-focused, with performance and comfort often overlooked.
Designed by founder, Diana Valia Chen, svvet was born due to an ongoing frustration with uncomfortable workout wear that didn’t stay in place. Tired of pulling down tops, hitching up pants and loosening away annoying middle seams, she realised there was a gap in the market for comfortable workout wear for women who actually want to work out.
Featuring a uniquely patented design, svvet’s tights boast a high cut waist without the uncomfortable middle seam; which means no wedgies, no bunching, no fidgeting, and no readjusting.
With high quality fabrics and a sleek, flattering design, svvet’s goal is to give women the confidence to workout, distraction free.
svvet founder, Diana Valia Chen, explains, “The middle seam in workout tights has always baffled me – it’s completely uncomfortable and obviously wasn’t designed with exercise in mind. svvet tights are more like sports knickers with legs – we’ve gotten rid of that middle seam altogether. The butt area is also double layered and won’t go see through, so women can have the confidence to go commando if they wish.”
“svvet activewear is designed for real workouts, not fashion. We’ve gone with a flattering cut that enhances a woman’s shape, but ultimately, the range is designed with comfort and performance in mind; no scratchy tags, no zippers that dig. Plus, all svvet tops are designed to stay in place without riding up mid-workout – even when upside down.”
With many declaring the athleisure trend still on the rise, Ms Chen believes it’s important for consumers to distinguish between athleisure and workout wear.
“It’s fine if you choose to wear yoga pants to brunch, but know that not all ‘activewear’ is right for the gym. For women who actually want to work out, it’s time to look beyond fashion and start thinking about performance.”
svvet tights are available in black and come in a range of lengths; full length (RRP $89), 7/8 (RRP $85), 3/4 (RRP $79) and short (RRP $69).
svvet tops are available in red or grey, and are available in tank top, sleeveless V, or short-sleeved top (RRP $65).
For more information visit www.svvet.com or enquire below.