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Take Your ‘Sunshine Vitamin’ This Summer With Solar D

Most of us adhere to the sun smart message, especially when summer hits. But did you know that it’s also just as important to absorb some of the sun’s vital rays to prevent vitamin D deficiency?

According to the Australian Bureau Statistics, roughly one third of Australians have vitamin D deficiency. How can this be? It seems there is increasing confusion about how to straddle the fine line between getting enough sunshine to produce vitamin D but not so much that you end up burnt.

So how can you strike a healthy balance? 

“Humans have always depended on sunlight as their major source of the ‘sunshine vitamin’, vitamin D,” says Professor Michael F Holick, a leading authority on vitamin D, who says “The use of a sunscreen with a sun protection factor (SPF) of 50 can reduce the production of vitamin D in the skin by up to 99 per cent.”

An Australian sunscreen has been developed with patented vitamin D promoting technology and is the first in the world to enable both broad spectrum sun protection whilst permitting some of the UVB light that our bodies use to make vitamin D. It’s already had wide support from Professor

Holick as well as other acclaimed scientists globally.

“Available in SPF 30 and SPF 50 – Solar D Sunscreen works by filtering the sun’s harmful rays, while permitting the passage of a spectrum of sunlight that stimulates natural production of vitamin D in our skin,” says Solar D CEO, Mathew Collett.

Without a healthy dose of the ‘sunshine vitamin’, we can suffer from vitamin D deficiency which has been shown to be associated with Osteoporosis, MS, Auto Immune Diseases, cardiac conditions, stroke, Diabetes 1 and 2, cancers including bowel and breast cancer, and other health conditions.

Solar D Sunscreen offers UVA and UVB broad spectrum coverage protecting you against sun spots, sunburn and skin cancer. Available in a lotion and spray, Solar D sunscreens provides two hours water resistance, making them ideal for the outdoor season ahead. Because the range is oil free and fragrance free, it is also gentle on sensitive skin and will suit the whole family.

The Solar D range – which includes Solar D Active SPF 30, Solar D Daily Use SPF 50 and Solar D Kids SPF 30 – is available at Woolworths, Pharmacy Choice, Amcal, Amcal Max, Capital Chemists, Good Price, Sigma and About Life. It is also available internationally at select chemists in New Zealand and through Amazon and walmart.com in the US.

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