Great success for Technogym’s “Let’s Move for Rio campaign”, with 600 pieces of equipment donated!
The global leader in fitness and wellness, and official supplier to the Rio 2016 Olympic Games has involved athletes and sport enthusiasts to donate their exercise and convert it into equipment that Technogym will donate, after the games, to 22 public gyms in Rio’s most disadvantaged communities.
Thanks to the “Let’s Move for Rio” social campaign, Technogym, official supplier for athletes training at Rio 2016 Olympic Games, will donate 600 pieces of fitness equipment to public sport centres in Rio’s most disadvantaged communities.
For Technogym, internationally recognised for setting the standard in athletic training, rehabilitation and wellness, Rio 2016 represents the sixth Olympic experience after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008 and London 2012.
Technogym’s commitment for the Rio 2016 Olympics has gone far beyond the company’s role of official supplier for the athletes training centres and has aimed to contribute to the Rio 2016 Olympic legacy.
In conjunction with Rio 2016, Technogym launched the “Let’s Move for Rio” social campaign with the goal of donating part of the equipment provided to the Olympic training facilities to Rio’s most disadvantaged communities.
Through the Technogym digital platform Mywellness cloud, during the Olympics, athletes and wellness enthusiasts have measured their physical exercise – both on the equipment and thanks to the free Technogym mobile app – and transformed it into equipment that Technogym will donate to 22 public gyms in Rio’s most disadvantaged communities. At the Olympic Village athletes have collected MOVEs – the unit of measurement of the movement defined by Technogym – by training on the connected Technogym equipment, while people have joined the campaign by just downloading the Technogym app. For every 75,000 MOVEs collected globally, Technogym will donate one piece of equipment to the community gyms selected together with the Empresa Olimpica Municipal that is part of the Municipality of Rio de Janeiro. Today the campaign reached the final objective of 600 pieces of equipment.
The Technogym ambassadors promoting the “Let’s Move for Rio” cause, include Rafael Nadal, international tennis star; Sanya Richard-Ross, Jamaican-American track and field athlete specializing in the 400 metres and a London 2012 Olympic champion; Dina Asher-Smith, British athlete, heptathlon Olympic, world and European champion and indoor pentathlon world champion; Beatriz and Branca Feres, Brazilian twins and synchronized swimmers; Arthur Zanetti, Brazilian artistic gymnast who won the gold medal on rings exercise at the 2012 Summer Olympics in London; Carlotta Ferlito, the young Italian gymnast already a winner of one silver and two bronze medals at London 2012; Elisa Di Francisca, fencing renowned defending champion, thanks to a gold medal won in London; Gregorio Paltrinieri, current 1500 metres freestyle world record holder; Clemente Russo, Italian boxer winner of silver medals at Beijing and London Olympics; Ivana Španović, Serbian long jumper and pentathlete; Diana Martin Gimenez, Spanish athlete specialised in steeplechase.