Thursday , September 19 2019
Home / In the news! / Snap Fitness Gets An Identity Upgrade

Snap Fitness Gets An Identity Upgrade

Operators were so excited with Snap’s new identity that they selected Amber Road’s design as an upgrade option for all refits across Australia and the United States.

It’s still early days for the newly formed Amber Road, but the Sydney-based design studio is already generating interest. And its recent Snap Fitness fit out in Sydney’s George Street is an early indication that sisters Katy Svalbe and Yasmine Ghoniem are interested in delivering projects that are both intelligent and playful.

Snap Fitness Gets An Identity Upgrade

Interior designer Ghoniem’s brief was to revamp the American gym franchise to appeal to a Sydney clientele. “We had to transform the brand without losing its original identity,” she explains. “And without changing it too much.” With a client that was supportive and open to new ideas, Ghoniem’s eventual design proposition provided a simple yet effective solution.

Snap Fitness Gets An Identity Upgrade

She has used three design elements to break up the 445sqm space and denote different functions. Fencing, inserted to separate the work-out area, is immediately suggestive of a cool urban environment. While the birch reception and group of three plaster cast gym items displayed on a wall add an element of the handmade to an otherwise industrial, hard-edged space.

Snap Fitness Gets An Identity Upgrade

Ghoniem acknowledges that designing a gym is difficult because of the need to accommodate the gym’s equipment, which is more often than not large and bulky. “What we tried to do is not hide the equipment,” she explains. “But rather make it very evident that there are places within the space where you work-out and places where you can sit down and chat to a friend.”

Snap Fitness Gets An Identity Upgrade

The result is a design first and foremost concerned with the comfort of the end-user. Custom-made birch boxes, which can be interconnected to form benches, also act as moveable seating for staff and clients. “We wanted to make going to the gym an exciting and social experience,” says Ghoniem. And judging by initial feedback they have managed to do just that.

Check Also

Australian Fitness Industry - Career Milestones & New Job Roles - August 2019

Australian Fitness Industry – Career Milestones & New Job Roles

Building on a ‘Who’s-Who’ within the Australian fitness community, we recognise just a few of ...