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 New Co-Branded Reebok/Les Mills Fitness-Wear Range Hits Gym Floor

Leading global fitness brands Les Mills and Reebok have collaborated to create their first collection of fitness apparel and footwear, designed to let group fitness devotees get the most from their workouts – in style.

The new range has been developed to accommodate the rigorous athletic demands of some of the world’s most popular fitness classes, including BODYPUMP® and BODYCOMBAT®. Reebok’s design team has used cutting-edge technology to optimise function, ventilation and mobility. Fabrics used, for example, provide biomechanical support and draw moisture away from the body, allowing the wearer to stay in peak performance mode for longer.

The resulting Spring Summer ‘14 collection features bold colours, graphics and prints paired with sleek, dynamic silhouettes that will make LES MILLS™ instructors and group fitness participants look sharp on the gym or studio floor. Functional workout pieces are complemented by casual street-wear items to ensure fitness enthusiasts can look good inside and outside of the studio. Camouflage prints, and striking graphics are key themes through the collection.

The launch of fitness footwear is a first for Les Mills and the co-branded shoe selection has been perfectly matched with the new clothing range.

Phillip Mills, Chief Executive, Les Mills International says of the new collection, “I’m delighted that this first co-branded range is now available to our 100,000 hard-working LES MILLS™ instructors and to the millions of group fitness participants across the world. The combination of expertise in Reebok and Les Mills’ respective fields has resulted in a synergy that moves the whole genre of group fitness gear forward.”

“Both Reebok and Les Mills believe it’s crucial that group fitness instructors and devotees have specialised products designed to support their specific needs,” says Barbara Ebersberger, Vice President of Reebok’s Studio Business Unit. “At Reebok we are really excited about our new partnership with Les Mills and we feel we have harnessed this passion and energy into a ground-breaking range of apparel and footwear.”

The first collection from this collaboration is now available through www.shop.reebok.com.au

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