Alex and Scott Pendlebury bring New York’s fitness scene to Melbourne
Newlyweds to open specialist Health & Fitness club in Cremorne, VIC
Six weeks after their Bali nuptials, Collingwood captain, Scott Pendlebury, and nutritionist, Alex Pendlebury, have announced plans to open a premium health and fitness facility in Cremorne (VIC) called Progression Fitness Club (PFC), with launch day set for Wednesday 6 January 2016.
PFC currently exists as a successful outdoor fitness group with Scott and Alex both active members. Inspired by PFC outdoor founder, Ben Scolyer’s, vision to bring New York’s boutique fitness scene to Melbourne, and together with Scolyer’s partner, Olivia Smith, the couple decided to invest and help expand the club into an indoor-outdoor model integrating Alex’s business, Simple Sensible Nutrition, into the delivery for members.
“New York is seen as the benchmark in fitness, with a prevalence of specialist clubs like Equinox, Soul Cycle and Fhitting Room which include a personalised service, expansive class schedules, luxury facilities and a cult following to boot. We want to bring this energy to the Melbourne fitness scene and start something truly unique,” said Ben Scolyer, Founder & Managing Director PFC.
“Behind all great businesses are great people – you can’t teach passion. We are lining up a cohort of Australia’s leading fitness specialists for a customer experience that is truly next level,” he said.
Spread across 450sqm, PFC will boast a main arena with premium Iron Edge training equipment, a three-lane IAAF certified athletics track, boxing zone, 25-bike cycle room, sun-kissed yoga loft and designer changing rooms. Led by specialist instructors, classes will include Athletic Conditioning, Studio Cycling, Boxing Conditioning, Yoga, Strength Conditioning and Pilates.
“On a recent trip to New York we tried out all their best clubs as part of our research – New York is definitely a few steps ahead of Australia in terms of service, variety, intensity and also the use of technology. We’re excited to bring that to Cremorne and show people a new way of training,” said Scott Pendlebury, Partner PFC.
“One reason we invested in the business is because of the high standard of training,” said Alex Pendlebury, Partner & Director PFC.
“Ben has unrelenting standards for his groups and a rare ability to push you through your mental barriers – I’ve been training with Progression Fitness for five years and I’m hooked,” she said.
Boutique clubs are noticeably pushing the big fitness chains out of the market with greater customer loyalty, results and spend per customer. In 2013, USA boutique fitness clubs earned more than twice the amount earned by commercial gyms per customer.
PFC is offering a limited number of pre-sale memberships until Friday 18 December 2015.