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Precor Launches Direct Sales Model in Western Australia

Precor has commenced direct sales in Western Australia this week, selling its award winning premium commercial and consumer fitness equipment to the Western Australian health and fitness sector.

The announcement aligns Western Australia with Precor’s global strategic direction of expanding sales, marketing, operations and customer service as a direct function in large markets, highlighting the importance and potential the Western Australian market offers.

Peter Dugmore, Precor Australia Business Manager thanked Nordic Fitness for a successful three year partnership.

“Precor has enjoyed steady growth in Western Australia through its partnerships with major customers such as Anytime Fitness, Venues West, Eaton Recreation Centre, Non Stop 24 Fitness, Sista Fitness, Roar Fitness & Vamp Fitness to name just a few, and Nordic Fitness have contributed to this growth.


“The new structure will allow Precor to build even closer local relationships and a greater understanding of customer needs so we can tailor packages including finance, integrated software solutions, service and marketing to best suit individual operator needs. The changes will see a dedicated Precor sales model established within Western Australia.”

The new Precor team in Western Australia will be lead by Paul Kelly. Paul has been involved in the Australian commercial fitness industry for over two decades and has been overseeing the Western Australian market for Precor for the past three years.

Precor has agreed with Nordic Fitness, which previously distributed Precor’s commercial and consumer equipment within the Western Australia market, a smooth transfer of all supply, service and support of existing customers. All warranties provided by Nordic Fitness will be honoured by Precor Australia.

Operations and servicing will be performed on behalf of Precor by local Perth company WA Gymtech, which has 10 years operational and after sales service experience.

“Precor is now a major player in the Australian market and we are excited to be providing a dedicated team for our award-winning Precor commercial and consumer fitness equipment in Western Australia, which will enable us to provide added value to our customers in the region,” concluded Peter.

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