Plus Fitness 24/7 has created a unique partnership with Costco Wholesale stores, the world’s seventh largest retailer. Costco launched their ticketed ‘Ticketed Item’ sales in Australia in conjunction with Plus Fitness 24/7 in January 2013, enabling Costco customers to purchase their Plus Fitness 24/7 Gym membership in-store. This is an Australian first within both the fitness and retail industries.
Nigel Miller, Plus Fitness Franchisor explains “To align ourselves with such a major player in the retail space is exciting for our brand and to be the first chain of gyms in Australia to have its memberships sold in a true retail environment is also very exciting.”
Nigel went on to say, “This retail strategy has enabled us to open up our membership sales and expose our brand to a whole new market which is of great benefit to our franchisees.”
Sales of memberships at Costco Wholesale stores in Australia are said to be already exceeding expectations.