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Orangetheory Fitness To Open First Australian Studio

Orangetheory® Fitness, the energising and fast-growing group personal training studio will open its first Australian fitness facility this month, with the brand’s newest studio located in Bondi Junction (NSW) and two additional sites opening in Hawthorn (SA) and Aspley (QLD).

The 60-minute heart rate monitored, high intensity, group interval training concept has helped tens of thousands of members across America, Canada and the UK lose weight, get toned and meet their overall fitness goals in a short amount of time.

The Orangetheory Fitness workout is broken into intervals of cardiovascular and strength training, using a variety of equipment including treadmills, water rowers, TRX suspension training and free weights but the real secret is the heart rate monitoring system designed exclusively for OrangeTheory Fitness.

Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s one of a kind five-zone heart rate monitored training is designed to keep heart rates in a target zone that stimulates metabolism, increases calorie burn, and boosts weight loss for up to 24 to 36 hours post-workout.

“Monitoring your heart rate is key to ensuring that you hit the right zones you need for EPOC to kick in,” explains Ellen Latham, founder of Orangetheory Fitness. “All of our routines come from our corporate physiology department,” she adds. “Experts with the highest levels of education and certification are creating them to increase your endurance, strength, and power.

In 2014, Orangetheory Fitness raised the bar in the health and wellness industry having nearly doubled its footprint with 99 new studios across the US. In addition to its Australian announcement, Orangetheory Fitness recently entered into New York City, USA, as well as opening its first studio location in Bogotá, Colombia. Furthermore, the company signed more than 200 franchise agreements in 2014 and is on track to open an additional 150 locations by the end of 2015.

“It’s incredible that in just five years we’ve been able to muscle our way into the highly competitive Australian market,” said Dave Long, chief executive officer of Orangetheory Fitness. “It all started in 2010 with a single Fort Lauderdale studio, and we are now an international brand with demand for Orangetheory Fitness studios growing each day. Our explosive growth both domestically and internationally has been fuelled by our unique workout solution, and a successful franchise business model. We look forward to continued growth and expansion into even more new markets in 2015.”

Today, Orangetheory Fitness has become one of the world’s top fitness franchises in the US, with nearly 200 studios in 28 states. In addition to the recent international location in South America, the brand also currently has studios in Canada and the UK, making Australia the fifth country to join the ranks.

Membership packages are available now at discounted pre-opening rates; customers who become foundation members can save up to 20 per cent and lock in these discounted prices for the entire duration of the membership.

More information about Orangetheory Fitness is available on the Orangetheory’s website or follow Orangetheory Fitness on Facebook, for the latest news and trends. You can call the team at the Orangetheory Fitness Studio at Bondi Junction on 02 8579 7700 or 0413 463 263.

 

About Orangetheory® Fitness

Orangetheory® Fitness is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 500 to 1,000 calories, including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #399 in Inc. magazine’s Fastest Growing Private Companies List, and #403 in Entrepreneur’s 2014 Franchise 500® list of the top franchises in the world.

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