Myzone gears up to support customers as we emerge from lockdown.
Myzone – the effort-based wearable fitness brand enjoyed in over 7,500 clubs in 84 different countries – today announces plans to restructure its senior leadership team to support its incredible growth across the globe.
Many governments are increasingly emphasising the importance of physical activity and the demand continues to grow for motivating wearable fitness technology, this restructure will help to maintain Myzone’s position as the industry leader, whilst also supporting existing and new customers during these challenging times.
The restructuring will see Mike Leveque, currently Myzone’s Chief Operating Officer, add the role of Chief Executive Officer for the Americas. With over 30 years of experience in the commercial health and fitness industry, Mike has been responsible for developing relationships with key customer accounts as well as heading global product and support since 2011. As a seasoned executive based in California, he has extensive knowledge of the industry and is perfectly placed to take the helm in the United States.
Mike commented, “I am greatly looking forward to expanding my role in the US and feel extremely confident that we will continue to provide the best services to support our existing portfolio of operators while we introduce our member engagement platform to many others. I anticipate great things for Myzone, our clients, and their members in the coming years.”
Emmett Williams will return to his homeland of Australia to focus on driving further growth across Asia-Pacific as CEO. Emmett is a strategic and inspirational leader and has been fundamental to the rapid growth of Myzone since its inception. His passion to help clubs attract, engage and retain members will be invaluable in this market and his immense energy will help clubs implement positive change.
Commenting on his move, Emmett is thrilled to be focusing on a new market: “I have thoroughly enjoyed my nine years at Myzone, launching the technology with the very first operators in the US and ensuring those gym facilities retain their members. It will be fantastic now to focus my energy on the Asia Pacific region and bring the ‘feel good’ Myzone experience to members in this rapidly growing market.”
Emmett Williams, you’ve been missed – we are positively delighted to welcome back an Australian industry legend.
Completing the team, David Stalker will continue his role as Myzone CEO for EMEA. David, previously the Chairman of CIMSPA (Chartered Institute Management of Sport and Physical Activity) and CEO of UKactive, will also remain as the President of EuropeActive, continuing to support Myzone with his wealth of wisdom and experience.
Myzone has experienced 40% compounded annual growth, and enjoys working with many industry leading brands including; Anytime Fitness, David Lloyd, Fitness First, GoodLife Fitness, Midtown Athletic, Snap Fitness, and Vasa Fitness.
There is an incredible growth opportunity across the Asia Pacific area and having already employed two senior account managers in Singapore, the growth continues.
Myzone CEO Dave Wright explains, “Myzone technology ensures each operator attracts and retains members and it is our leadership team that delivers this effectively. Our committed team understands the health and fitness industry, which means we can support the industry far beyond the system we provide. We continue to innovate and adapt which ensures we stay ahead of the curve – during lockdown, we dedicated time and resources to MZ-Remote so operators could offer a world first solution that allowed instructors and members to connect and workout together from the comfort of their own home or club.”
Myzone is a unique wearable fitness brand that rewards effort rather than ability, motivating its users to work harder. Myzone creates personalised zones for each user, based on their maximum heart-rate, which means anyone can compete together on a level playing field. The versatile heart-rate monitors provide users with real-time feedback on heart-rate and calories which is converted into Myzone Effort Points (MEPs). Designed for 99.4% accuracy, Myzone heart-rate monitors connect with the free Myzone app, to display user’s personalised effort feedback in five simple colour-coded zones. Myzone develops accurate wearable technology, to provide engaging and motivational experiences, which support behaviour change to make exercise habits stick. Myzone is represented in over 7,500 facilities in 84 countries.