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Mishfit Moves From Franchise To License Model

After nine years operating with a franchise model, Michelle “Mish” Wright has announced mishfit is moving to a licensee model.

“After many months of research and development, we are now ready to relaunch mishfit together with a new, fresh business model which will allow us to continue our growth, but in a far smarter and more cost efficient way,” explains founder, Mish Wright.

Rebranded as “mishfit EVEolution”, this training program  has evolved from the belief that within women’s fitness, there is not one a one-size-fits-all option. The EVEolution approach to clients is to encourage them to listen to their own body and what it requires, and then challenge and empower them to move forward safely.

The revitalised program has been refined and developed specifically for women from six weeks postnatal through to peri-menopause, and over a 10-week period, EVEolution provides a balanced approach to exercises with an emphasis on cardio, strength, flexibility and relaxation, remaining true to the mishfit core belief that sustainable fitness starts with a strong pelvic floor created through a skills-based fitness program.

“In creating this program, we drew on the numerous endorsements secured within the industry to expand, while at the same time creating a simple but effective business model that you can easily embrace and develop in your own market or area,” says Mish. “Our existing franchisees, who will be metamorphosing into the licensee model of EVEolution, have also helped cultivate this program so we can provide everything we think you will need to be able to make this a successful business.”

A mishfit EVEolution licence provides you with:

  • the full 10-week training program, complete with lesson plans and client health and registration forms designed specifically for this program
  • a listing on the mishfit website for clients to find you
  • a button and copy for your website
  • the benefits of a national marketing strategy, undertaken by mishfit (Int.)
  • access to additional education at a discounted rate
  • access to equipment at trade price, to on-sell to clients
  • artwork that can be co-branded for exercise cards
  • artwork for participant certificates that can be co-branded
  • a selection of marketing material that can be co-branded, a mixture of print and online
  • decal licence sticker
  • access to private forum to ask professional advice and to connect with other EVEolution trainers
  • further career possibilities
  • discount ticket to Women’s Health and Fitness Summit
  • credibility in the industry and the confidence of clients.

How to become an EVEolution Trainer:

The mishfit EVEolution program is perfect for both newly qualified personal trainers and group fitness instructors, through to experienced fitness professionals.

We will be running two days of targeted and specific training in each capital city over the next six months, commencing with Melbourne in November 2015.

In order to participate in this training program you will need to have:

  • Certificate III with Group Exercise qualification or Certificate IV in Fitness
  • Current and valid CPR and First Aid certification
  • Registration with either Fitness Australia or Physical Activity Australia
  • A recognised boxing qualification
  • Completed the mishfit pregnancy/pre-natal training (available from the mishfit website) and included in the cost of your EVEolution training
  • Personal experience of a pelvic floor ultrasound – either by visiting your local Women’s Health Physiotherapist or on completion of a core fundamentals workshop
  • Valid insurance.


For personal trainers / sole traders:

The two day training to become a certified EVEolution trainer is $990.00 + GST, and the licence fee is $110 + GST per month

Your first contract is for 14 months, with the first two months of the contract free of charge. This gives you time to hone your skills, understand the program and commencing the marketing to your existing and potential clients.

For clubs:

These queries will be handled on a case-by-case basis to ensure the program best meets the levels of interest and potential participatory numbers.


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