Matrix Fitness, the commercial brand of Johnson Health Tech (JHT), recently received the prestigious 2017 Most Innovative Brand Award in the Sports and Fitness Machines category by Plus X.
Based in Germany, the Plus X Award is the world’s largest innovation award for technology, sports and lifestyle.
It honours brands for representing the leading edge in quality and innovation in their products. Awards are selected by an expert jury and are based on seven quality seals, including innovation, design, high quality, ease of use, functionality, ergonomics, and ecology.
“The Plus X Innovation Award is a tremendous honour for the Matrix brand in Germany and the entire world,” said Ulfert Böhme, managing director of Johnson Health Tech Germany. “I am convinced that Matrix was selected as the brand leader due to our innovation in console and connected technology, MX4 small group functional training solutions, and the hugely successful Matrix retail launch.“
Now in its fifteenth (15) year, the Plus X panel also recognised brands such as Volkswagen, Adidas, and Fitbit, among others. Past winners of the Most Innovative Brand of the Year include LG, Kawasaki, Opel, Vodafone, Panasonic, De’Longhi and Dyson.
“Our customers are at the heart of our innovation story,” said Mark Zabel, Chief Marketing Officer for JHT. “By focusing on the needs of all our customers, including facility owners and operators, personal trainers, end users, and service technicians, we’re continuously improving in small and big ways every day – from making our products easier to own to bringing turnkey business solutions to market. We’re honoured that the jury recognised that innovation driven by customers’ needs can shape an entire industry.“