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Life Fitness Welcomes Cybex To Brand Family

Life Fitness Australia has announced that CYBEX is to be incorporated into its product range.

Life Fitness USA purchased Cybex earlier this year and made the decision to transition the Australian supply of Cybex products to Life Fitness Australia.

Life Fitness Australia would like to thank and acknowledge Leisure Concepts for their previous commitment to the Cybex brand in Australia.

“This addition of Cybex to the Life Fitness family brings one of the industry’s most respected fitness brands to our world-leading portfolio,” said Chris Clawson, President of Life Fitness.

Founded in 1970 and headquartered in Medway, Mass. (USA), Cybex offers a robust line of commercial cardiovascular and strength fitness equipment. The brand’s cardio line-up includes treadmills and exercise bikes as well as the widely acclaimed Arc Trainer. The comprehensive strength portfolio includes selectorised, plate-loaded, functional and free weight equipment. Cybex’s products are manufactured in Owatonna, Minn. and Medway (USA).

The Cybex product portfolio is expected to benefit from Life Fitness’ expansive global distribution network serving over 120 countries. “The Cybex brand is one of the most highly regarded in our industry,” said Clawson. “We’re committed to further developing the brand globally as well as deepening the breadth of its product portfolio.

For more information contact Life Fitness Australia.


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