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Johnson Health Tech Acquires Magnum Fitness

Johnson Health Tech Acquires Magnum Fitness

Johnson Health Tech (JHT), the parent company of such fitness brands as Matrix, Vision and Horizon, has acquired Magnum Fitness, the manufacturer and marketer of high quality performance strength equipment, based in South Milwaukee, Wis.

“For more than thirty years, Magnum has developed commercial strength training products that have produced tremendous value for its customers. Their initiative, knowledge, expertise and focus on the health and fitness industry complement our culture and philosophy at Johnson Health Tech,” said Jason Lo, CEO of JHT.

“With the acquisition of Magnum, JHT now has a comprehensive commercial strength product portfolio that greatly increases the competitiveness of our product offering in adjacent channels of the commercial market,” said Mark Zabel, VP of global product development & marketing for JHT.

In addition to rounding out the existing product portfolio, the acquisition of Magnum also gives JHT North American-based manufacturing capabilities.

“This acquisition allows us to offer customization and flexibility options to our commercial customers that simply were not feasible before,” Zabel continued. “We’re excited about the possibilities.”

“We’re pleased to join Johnson Health Tech,” said Larry Nelson, VP of Sales for Magnum Fitness. “It’s a well diversified company with strong brands, exceptional products, and a team of dedicated professionals, passionate about fitness. It’s an exciting organization to be part of.”

Over the coming months, the JHT management team will evaluate how to best integrate the existing Magnum team, product lines, distributors and facilities into its existing operations.

About Magnum Fitness

Magnum Fitness was established in 1978 by Larry Nelson and Pat Ellis. Based in South Milwaukee, Wis., Magnum’s product line includes more than 300 commercial products.

About Johnson Health Tech

Johnson Health Tech, Inc. (JHT), Taiwan, is the third largest fitness equipment manufacturer in the world and is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, AFG, and Horizon.  The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. Johnson Health Tech’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis (USA).

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