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Technogym enables club to ask members ‘what makes them move?’

Ivanhoe Aquatic and Fitness Centre (IAFC), located in Ivanhoe, Victoria, is owned and managed by Banyule City Council. IAFC was originally built to house the training pool for the Melbourne 1956 Olympic Games swimmers. Today they train the next generation of swimmers in their 25m indoor heated pool, learners and toddler pool. Their Aquatic Education Program is overseen by Austswim qualified Aquatic Education Teachers.

Their modern gymnasium provides members with an extensive range of the latest Technogym cardio and strength fitness equipment. What really sets them apart from the competition is the recent launch of Technogym’s Aspiration Finder – making them the first Club in Australia to ask its members what makes them move and Wellness System – the fully integrated customer relationship management solution which offers individual programs to members on a smart key as opposed to paper. Technogym has provided full training support to staff for both state of the art software solutions.

The Aspiration Finder allows IAFC to find out what drives their members to engage in physical activity, to see trends, generate leads, tailor their programs and understand their client needs.

“The aspiration finder will be an exciting addition to our Club – it tells our members what really makes them move and makes our job easier to give them what they truly want, finding their drive to engage in physical activity,” says Matthew John, Health and Fitness Programs Coordinator at IAFC.

“We take customer aspirations and profiling very seriously and Technogym was the only company on the market who shared our vision for the future. This was not just around being a supplier of fitness equipment but a company who understood the key to getting more people to move and enjoy their training.  Technogym provided exciting solutions to our questions, but most importantly always put our customer first and makes it fun for them to exercise,” continues Matthew.

The Wellness System allows IAFC trainers to design an individual exercise program for a member, keep track of their workouts, and provide feedback in several important ways. The information is gathered automatically, and all without putting pen to paper. By inserting the TGS Key, exercise machines are automatically set for each member, adjusting distance, speed, and workload. It even sets limits in some cases, so that members with physical difficulties won’t overtax themselves.

The key features of the wellness system that IAFC members enjoy include;

  • A personalised exercise program stored on a key with the results of progress available to members and their trainer; and
  • Step-by-step guidance through programs and feedback on their workout so that results can be monitored.

“We’re confident that the wellness system will attract a wide range of people and will have the most impact with the beginner exerciser, ensuring they develop a healthy exercise habit,” concludes Matthew.

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