IHRSA recently released their annual publication, which contains details of the usage and users of American health clubs.
IHRSA’s executive vice president of global products Jay Ablondi said:
“US health club participation has reached an all-time high of 63 million total consumers, including 54.1 million members and 9.3 million non-member club users; showing that the many different club types are meeting consumers needs to get active, pursue their athletic goals, and maintain wellness. Last year, a large percentage of studio members indicated that they were enrolled at more than one facility in order to pursue their fitness goals. Specifically, 64 to 79 per cent of small group training studio participants, and 86 to 91 per cent of boot camp/cross training and boxing/MMA members, reported working out at more than one club.”
Titled the 2015 Health Club Consumer Report: The Story Behind Members and Their Health & Fitness Clubs, the document reveals that more than 63 million
Americans used a health club or studio in 2014, including 9.3 millions non-members; and that members used the facility for an average of 102 days. Interestingly, responses suggest that the average membership tenure in 2014 was 4.9 years, with multi-purpose club members tending to remain members longer than members of studio facilities.
Generally, membership duration varies across club segments, with multi-purpose club members belonging for an average of 6.3 years, compared to studio members who tend to stay for between 4.4 and 5.1 years.
To learn more about the new IHRSA Health Club Consumer Report click here.
Article adapted from report by Melissa Rodriguez for IHRSA.