Mel Tempest – contrarian, industry innovator, leader and fitness business development specialist, has shocked the industry with her latest announcement.
Mel’s long-standing and iconic health club – Ballarat Body & Soul – will be transformed into a Genesis Health & Fitness and Coaching Zone location from mid March 2019.
“Over the last few years, we realised the wanted to change more lives, to make a bigger difference, to create a healthier Ballarat” Mel says.
“We know we needed to find a way to be able to offer our members even more than what we currently offer. We also realised we had many talented staff who deserve opportunities that are typically only available with larger organisations”.
As an independent club owner, Mel felt she had limited resources and could only do so much, offer so much, and take the club so far.
“We found ourselves faced with a the difficult decision: sell the club and let new eyes take over and create something fresh and different, or retain the club and take it to the next level in another way?”
Mel added that she felt Genesis was a brand that would genuinely care for her members as she did and that despite the reluctance to change and uncomfortable feeling that people often get from disruption, she felt it was the right way forward for the business and for the members.
“Essentially it means our wonderful members will continue on their journey towards their goals, but along the way they’ll have access to loads of new and exciting benefits, which come with being part of the Genesis Health and Fitness community and the Coaching Zone family.”
Overseen by Belgravia Group, Genesis Health & Fitness and the Coaching Zone are the country’s largest privately owned company in the health and leisure industry.
Being a member of Genesis Health and Fitness and the Coaching Zone means you’ll be able to access all the other Genesis Health & Fitness facilities throughout Australia – just one of the many benefits members receive by being part of a nationwide franchise.