There’s no mistaking the competition for monthly gym membership fees is highly contested amongst mainstream facilities, and that can’t be underlined any more than Fitness First making a move to a 24 hour model.
The move is announced as freedom for members to choose when they want to train and in recognition of the cultural shift towards agile working arrangements and a great focus on work life balance.
From November 2017, select Fitness First sites (see below) in New South Wales, Queensland and Victoria will transition to 24 hour access with a mandatory security briefing and induction for members who take up the 24/7 membership option.
Current FF members can upgrade their Platinum or Passport membership by paying a one-off ‘pre-sale’ price of $15 for their security access card. This will increase to $25 once the club has completed it’s transition to 24/7.
General Manager at Fitness First, David Aitchison commented “We know that life is not always as regular as clockwork, everyone is different and for many, normal opening hours just don’t fit within their lifestyle. As such, we are committed to helping members go further in their everyday lives, no matter what their schedule is; so that is why we have decided to keep our doors open 24/7 to make sure that we fit around our members and not the other way around.”
As with any 24/7 facility, the manned hours are limited and although FF have suggested staffing during peak periods is to remain unchanged, it is unclear exactly what those hours are, with members being advised to refer to their local club’s website page.
Level 2 & 3 personal trainers will have access 24/7, giving the PT’s the flexibility of training clients outside normal operating hours, and perhaps an opportunity to tap into an increasing very early (4-6am) morning crew.
“People train when they feel like it, letting their emotions, work schedules and lifestyle dictate when they hit the gym. The key to getting the most from your training is listening to what your body is telling you,” added National Fitness Manager at Fitness First, Michael Cunico.
The following clubs will begin converting to 24/7:
Cronulla (NSW); Shelley Street (NSW); Richmond (VIC); QV Platinum (VIC); Erina Fair (NSW); Brighton (VIC); North Strathfield (NSW); Hornsby (NSW); Victoria Gardens (VIC).
To help members get the most from their training, no matter what hour they choose to hit the gym, Fitness First has also developed a guide of recommendations around training at all times of the day or night.
Included in the guide is a training schedule which has been developed by Michael Cunico, Head of Fitness at Fitness First and nutritionist Kathleen Alleaume as a recommendation for the types of training the fitness team would recommend for different times throughout of the day. The recommendations are based on the science of how the human body functions at various times of the day.
Fitness First join two other large gym chain operators who have transitioned to 24/7 – Goodlife Health Clubs have 54 out of 76 clubs open 24 hours a day and Genesis Fitness Clubs with 34 out of 42 clubs offering the same model.
About Fitness First
In Australia, more than 200,000 members visit our 59 Fitness First clubs about 15 million times a year. Fitness First is constantly rewriting the rules of fitness, first with Sydney’s The Zone, a world first in time efficient, motivating group training, and in 2015 with Melbourne’s High Performance Club, lifting our member’s fitness aspirations to new heights. As one of Australia’s premium fitness offerings, over the past 17 years, our fitness philosophy has remained the same: to offer the best equipment, range of classes, knowledgeable staff and personal advice in a welcoming environment that helps members to achieve their fitness goals.