Fitness Fashion & Wearables

We introduce new and trending fitness fashion brands and new fitness wearables in this article category and its an area which is vibrant, exciting and free flowing. Never a dull moment, especially with fitness fashion brands introducing the very best of clothing textures and fabrics to make our gym sessions as comfortable as can be or even the most advantageous in terms of performance with textile technology.

Nike Unveils High Mileage Speed Machine – Nike Air Zoom Pegasus 31

The Pegasus 31 is a result of the Nike design team partnering closely with Mo Farah and leveraging the insights from over 16,000 wear-tested miles logged by runners of all levels. As always, much of the design and inspiration for the shoe came from working with, testing and listening to athletes, including Mo Farah, double […]

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VIRUS Action Sports Performance - Cool Jade™

VIRUS Action Sports Performance – Cool Jade™

A fusion of jade with high tech thread created VIRUS Cool Jade™ fabric. Cool and comfortable to the touch, Cool Jade™ goes to work by regulating your body temperature the second it contacts your skin. Jade’s natural cooling element combined with the the best moisture wicking technology join to create a massive cooling effect resulting

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Sport Le Moda: Inspired luxury athletic wear

Inspired luxury athletic wear label Sport Le Moda has arrived The next level of luxe sporting fashion is here, with the launch of new Australian active wear label Sport Le Moda. Created for women who strive for performance and sophisticated style, Sport Le Moda pieces have been designed to give women both high functioning and

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What’s New in Apparel & Footwear

The Autumn issue of the What’s New in Fitness magazine contains lots of info about what’s hot right now in footwear and apparel. Here are a few more brands we love, which we just couldn’t quite squeeze into the magazine… enjoy! NIMBLE – NIMBLE is a new Australian made and designed activewear range for women offering style,

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Rate Your Athletic Wear – OUTof10

OUTOF10 is  a newly launched mens athletic label that is designed and made entirely in Australia. They bring sharp and masculine designs, classic cuts and technical fabrics to men’s performance and training shorts, tops, compression wear and swimwear. HOW IT FEELS It’s a feeling OUTOF10. The satisfaction of physical activity and the culture and determination

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