We introduce new and trending fitness fashion brands and new fitness wearables in this article category and its an area which is vibrant, exciting and free flowing. Never a dull moment, especially with fitness fashion brands introducing the very best of clothing textures and fabrics to make our gym sessions as comfortable as can be or even the most advantageous in terms of performance with textile technology.
Under Armour launches UA Record, which unites your personalised health and fitness data with activity tracking, workout logging, social challenges, original Under Armour content and community features for an all-in-one digital experience. Global sportswear brand, Under Armour, unveiled UA Record™, the latest addition to the world’s most comprehensive health and fitness network, at the Consumer […]
Under Armour Launches UA Record™ Read More »
The rise of endurance and multisports has seen a growing thirst for advanced sport performance products. The inaugural Australian Triathlon, Endurance & Cycling (ATEC) Expo to be held in July 2015, boasts a line-up of brands poised to colour the health and fitness landscape. Following is a sneak peak of must-have performance boosting products set
Must-Have Products For Serious Athletes Read More »
NIKE AIR MAX 2015: ULTRA-SOFT CUSHIONING, DYNAMIC FIT AND BOLD DESIGN Nearly 30 years ago, Nike changed the sneaker game forever with the introduction of the Air Max 1, a shoe that made Nike Air a household name. The Air Max has continued to reinvent itself, pushing the design envelope year after year. This season,
Meet the Nike Air Max 2015 Read More »
Mick Spencer is the founder of OnTheGo Sports activewear. Mick was born with a medical condition affecting his eyesight, as well as two heart conditions which have nearly killed him. Despite his difficulties, Mick found his confidence through sports, and founded his own sportswear brand to ensure everybody has access to equal opportunities. “My goal
Is Your Activewear OnTheGo? Read More »
The cold is unsympathetic. When you body looses heat, performance suffers. Virus performance wear combats cold with CoffeeChar – a breakthrough material engineered to battle freezing temperatures through nano technology VIRUS fused coffee charcoal with high tech fibres. The result – a fabric capable of increasing skin surface temperature by up to 10 degrees. Coffee
VIRUS – StayWarm With CoffeeChar Read More »
Australia’s most iconic lifestyle brand is getting sporty, launching the highly anticipated Country Road ACTIVE line, a range of high-performance, technical activewear for the fashion conscious. Country Road ACTIVE considers how women want to move, delivering a collection that balances style and function. Country Road’s Managing Director Sophie Holt said activewear was a natural progression
Country Road Launches Activewear Range Read More »
For three days (15 to 18 August 2014) the city of Perth went fitness crazy, with Active Management’s FitnessBiz Brunch, Australian Fitness Network WAFIC event and The Fitness Show, organised by Diversified Exhibitions Australia. The fitness weekend started on the Friday with a mix of business and pre-convention workshops. For the business people, they could
The Weekend When Fitness Went West Read More »
Check out Under Armour’s take on Tough Mudder Training: Glory Blades:
Under Armour’s Take on Tough Mudder Training: Glory Blades Read More »
Nike introduces the Nike Air Zoom Elite 7, the lightest version in the speedy Zoom Air running shoe’s seven-year history. The Air Zoom Elite 7 started at the same place as all Nike Running designs — with athlete insights. Researchers found that elite and everyday athletes incorporate tempo runs into their training. In these faster-paced
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Global sportswear giant, Under Armour, is making headlines thanks to a teaser video for an upcoming campaign featuring ballet dancer Misty Copeland. The commercial has quickly gone viral with its powerful messaging and stunning choreography – in 48 hours attracting over four million views on YouTube and over ONE BILLION MEDIA IMPRESSIONS! As one of
Under Armour Campaign Featuring Misty Copeland Goes Viral Read More »
Nike has released its Pro rival Sports Bra, which offers sweat-wicking power and medium-impact support such as cycling, dance and cardio classes. The Nike Pro Rival Women’s Sports Bra is made with Dri-FIT fabric to help keep you dry and comfortable during your workout. Reinforced molded cups deliver coverage and support, while a V-neckline and
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This :60 spot puts you inside the place where the legends live. They’ve been waiting for someone with a new idea to take them faster. Introducing the UA SPEEDFORM™ APOLLO running shoe. It’s our rocket ship, and This Is What Fast Feels Like.
The Under Armour SpeedForm™ Apollo Read More »
